Profile: Kathryn Schimanski
Brand and Marketing Consultant

My Background...

I am a professional marketer of 20+ years, with a wide range of experience in marketing and brand management.

I have experience over a wide range of industries, from supporting small regional businesses through to launching a new national corporate brand.

My hands-on marketing experience extends from the strategic level of determining an overall programme and approach, through to the tactical level, which includes the full delivery and implementation of marketing campaigns and support material, the development of marketing plans, and identification of key target markets.

In addition to my core marketing skills, I have considerable brand management experience. This includes reviewing and defining a business' market position, determining an overall look and feel for the brand, and applying it on all marketing material.

One of my key strengths as an independent and experienced marketing consultant is the utilisation of search engine optimisation and online marketing to build your business profile and generate sales.

As an independent marketing consultant my focus is on providing the most cost-effective marketing solutions - all tailored to meet your individual business and marketing requirements - and most importantly tailored to fit your budget.

The industries I have worked with include:

• Energy industry
• Recruitment
• Professional services - IT, accounting, specialist consultancy, legal, HR
• Commercial air conditioning
• Dental specialists
• Food condiments
• Property maintenance and property management
• Banking
• Building and construction
• Trade services
• Hair and beauty
• Distribution services

I hold a B Com. majoring in economics and marketing.

What Is the Team Structure?

Marketing Consultant: Kathryn Schimanski - brand and marketing consultant.
Marketing Specialists: a team of specialists provide supporting expertise as required.

This includes:

• Graphic design
• Print delivery
• Media placement
• Web design