Website Search Engine Optimisation (SEO)
Get your website working harder for you with search engine optimisation. At Aztera Marketing we put search engine optimisation (SEO) principles into action.
When building new, or working with established websites, we integrate key SEO principles into your website copy and meta tags.
Developing a website based on search engine optimisation principles helps improve the ranking performance of a website. And that's what most of us are striving for. As we know, a more higher ranked website has a greater probability of being viewed, than a lower ranking site.
Our Website Copywriting Services
Our copywriting services include:
- Identifying key marketing and promotional messages.
- Developing marketing focused web copy which effectively promotes and communicates your product/services to your key target market(s).
- Identifying effective keywords and keyword phrases.
- Developing web pages and web copy around core keywords.
- Incorporating core keywords in each page's content.
- Identifying and setting up unique Title meta tags using keywords.
- Identifying and setting up Page Description text for each web page.
- Identifying and setting up Keyword meta tags for each web page.
- Using core keywords in text headers.
Our Website Copywriting Process
Our process involves the following:
- Undertaking an initial briefing with client to understand scope of work, website objectives, and the business' core products and services.
- Reviewing any client supplied material to ascertain additional facts etc.
- Identifying key marketing messages.
- Identifying key web pages and respective keywords and keyword phrases for each page.
- Identifying and recommending optimum navigation structure to support focused, key topic web pages.
- Developing draft web copy.
- Providing copy to client and receiving feedback.
- Undertaking final amendments to the web copy.
So maximise your website... and get search marketing working well for you.
Talk to us today about your website optimisation requirements.
