Is it Time to Outsource Your Google Ads?

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Are you Getting the Results You Want?

When clients talk to me about my Google Ads campaign management services, they are often considering the benefit of outsourcing this.

They usually are struggling with 5 key aspects:

  1. Their current campaigns performance, for generating new leads, online sales, and ROI.
  2. Their level of ad placement ‘budget waste’, due to individual campaigns not being optimally set up, including effective use of negative keywords, using the correct keyword match type, optimally using SiteLinks extensions, and choosing an appropriate bidding strategy that fits to their budget.
  3. Having the level of expertise and knowledge to use the Google Ads interface effectively, and keeping abreast of the ongoing changes.
  4. Getting the level of client conversions they desire and understanding the role of the landing page and its messaging, to support their Google Ads campaign performance.
  5. Having sufficient time at their end to frequently track and monitor their campaign/s, to ensure their campaigns are optimally working

If you are also facing any of these concerns, and would like to discuss your Google Ads campaigns, I provide a no obligation free consultation to discuss your campaign’s performance and how Aztera Marketing can assist your business.
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Aztera Marketing in Wellington is a certified Google Partner for Google Ads. We provide affordable Google Ads management services – without the big agency fees.

Improving Your Google Ads Results – Your Landing Pages

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Like many businesses, you are wanting to maximise the return on your Google Ads spend.  Often the focus is on your Google Ads campaign set up, with a much lower focus on the ads Landing Page.  These two are highly integrated aspects, impacting on your campaign performance.

Your Google Ads campaign set up is important for optimising your promotional spend, so that ads are targeted and placed effectively.  Through using negative keywords, strong ad text, and effective use of SiteLinks, these are all key with improving the performance of your campaign.

However, most of the customer conversion activity is a result of your chosen landing page.  And first impressions count.  Three key considerations:

  1. Does it quickly and effectively communicate the benefit of your product or service.
  2. Are you maximising your marketing and promotional messages high up on the landing page.
  3. If you are including an offer is it strong and enticing.

What’s more, and if possible, have you been able to include anything like a promotion, customer testimonials, or a special price offer on that page, e.g. free consultation, download a checklist etc.

So, when developing your Google Ads campaign, take an extra moment to look critically at your chosen Landing Page, to see if it needs any simple improvements to assist with and improve your sales and conversions.

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Note: Aztera Marketing in Wellington is an approved Google Partner. We are Google certified in Google Search Ads, Google Display Ads, and Google Shopping Ads. We specialise in supporting small and medium sized businesses.

Google Ads Campaign Management in 2023

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Are you now stepping back into managing your Google Ads campaigns, to ensure they’re up and running optimally. Have you noticed with the introduction of the Google Ads Performance Max campaigns, compared to the previous Smart Shopping campaigns, that you may not be getting the same desired results?

Performance Max is a significantly very different type of campaign compared to Smart Shopping. For many smaller sized ad budgets you may find reverting back to a Standard Shopping campaign may deliver a higher ROI.

The Google Ads platform has undertaken many improvements over the last few months. Some of these changes work better for larger businesses. For smaller sized businesses and budgets, there are some smart ways to optimise your ad spend and campaign set up.

  • You may find a better ROI using Standard Shopping Campaigns.
  • Consider using Search campaigns for some of your products instead of a Standard Shopping campaign.
  • Set up separate campaigns for different product segments, each with their own campaign budget, and run these as a Standard Shopping campaign.
  • If you choose to use Standard Shopping campaigns, check that you are price comparable to your competitors.  Shopping campaigns have a much greater display focus on your items’s price, compared to Search campaigns.
  • Make sure you have set up ecommerce conversion tracking in GA4, and closely monitor your campaigns performance.

There have been a number of changes to the Google Ads platform over the last 6 months.  This includes the introduction of Performance Max campaigns, new campaign level ‘Recommendations’ suggested by Google (and not all are appropriate for smaller sized businesses), change by Google in the use of Keyword ‘match types’, and the introduction of new ‘Assets’ aka Extensions.  It’s important for smaller sized businesses that you set up and manage your campaigns optimally, to avoid budget ‘waste’.

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Note: Aztera Marketing in Wellington is an approved Google Partner. We are Google certified in Google Search Ads, Google Display Ads, and Google Shopping Ads. We specialise in supporting small and medium sized businesses.