Profile: Kathryn Schimanski
Brand and Marketing Consultant
I am a professional marketer with 25+ years of experience in marketing and branding. In 2005, I recognised a gap in the market; providing specialist marketing expertise to small and medium sized businesses. With this in mind, I established Aztera Marketing. Right from the outset, the services provided were centered around providing 'cost-effective marketing solutions'. This primarily involved developing sales centric websites, combined with delivering 'smart' online marketing campaigns and solutions.
Since then, the online world has continued to grow and change. And with more buisnesses now using online as their primary sales medium, it's all about doing things smarter. One of my key strengths as an experienced marketing consultant is the utilisation of search engine optimisation.
My experience is quite varied. It covers a wide range of industries, from supporting small regional businesses through to launching a new national corporate brand. It extends from the strategic level of determining an overall programme and approach, through to the tactical level, which includes the full delivery and implementation of marketing campaigns and support material.
In addition to my core marketing skills, I have considerable brand management experience. This includes reviewing and defining a business' market position, determining an overall look and feel for the brand, and then applying it across all marketing material.
As an independent marketing consultant my focus is on providing the most cost-effective marketing solutions - all tailored to meet your individual business and marketing requirements - and most importantly tailored to fit your budget.
I hold a B Com. majoring in economics and marketing.
The industries I have worked with include:
- Energy industry
- Professional services - accounting, specialist consultancy, legal, HR
- Commercial air conditioning
- Dental specialists
- Food condiments
- Property maintenance / property management
- Finance / Banking
- Building and construction
- Trade services
- Mobility products & services
- Hair and beauty
- Distribution services
- Training and education
- Health services - physiotherapy, natural therapy
- Commercial cleaning
- IT services
What Is the Team Structure?
Marketing Consultant: Kathryn Schimanski - Brand and Marketing Consultant, SEO & Online Marketing Specialist
Marketing Specialists: a team of specialists provide supporting expertise as required.This includes:
- Graphic design
- Print delivery
- Media placement
- Web design and development
Based in Wellington, New Zealand (NZ)
I am based in Wellington, New Zealand; I provide services and support to businesses throughout New Zealand.