Point of Difference Marketing

Differentiate your business and stand out from the crowd

Is your business struggling to ‘stand out’ from the crowd?

Are you struggling to be noticed in the midst of all your competitors?

Is it time to develop ‘Point of Difference’ marketing?

For many businesses, having a product or service to sell is just the starting point. How well you promote and communicate your products/services can make all the difference. With marketing, it’s not just ‘what you do’, but ‘how well you do it’.

Point of Difference marketing recognises the importance of identifying and developing your point of differentiation. Once identified, developing clear, distinctive marketing messages is key. Most importantly, we bring ‘fresh eyes’ to your  situation, to help you navigate and determine the optimum path for your business.

Identifying Your Strategic Strengths

This is our area of expertise – identifying and developing your strategic strengths to help you stand out from the crowd. To help achieve an increase in sales and get better marketing cut-through we focus on 3 key areas:


Big Picture Thinking

  • Your marketing niche – current & future.
  • Your target markets – current & future.
  • Your core strengths.

Right Messaging

  • How effectively you are using ‘customer focused’ messaging.
  • ‘Benefits’ vs ‘Features’ marketing.
  • Your key selling messages.
  • How well you are building emotional engagement.


  • Opportunities for up-sell and cross-sell.
  • Product bundling opportunities.
  • Enticement through choice approach.