"Fresh strategic thinking to our business"
"We began using Kathryn’s services back in 2013, to help us out with a wide range of activities relating to both sales and marketing. With being a reasonably large business, with training centres spread across 3 main cities, and sales teams within each city, we engaged Kathryn to provide some fresh strategic thinking to our business. Our internal marketing team is limited regarding time and resources, and we appreciated the option of having access to further strategic marketing expertise to support our overall approach.
Kathryn came on board and immediately did a full review of all our sales and marketing materials. This identified some further opportunities, along with some gaps in our approach. We then engaged her to do a full strategic marketing plan, followed up with a 12-Month Marketing Plan. Throughout the planning process, which was very much a collaborative effort, we had a high level of engagement and input. She even delved into assessing our sales funnel, looking at lead generation and lead conversion tactics, and provided further insights on how to improve our total sales.
We appreciated her insight and recommendations, and where possible we implemented a number of the key findings. She also did a lot of work on our website, improving our search engine optimisation and search rankings. This made a significant difference to our website performance, as this is one of our main tools for generating sales online. Thank you Kathryn for your help throughout this process, and subsequently. We have no trouble recommending Kathryn to other businesses wanting some strategic input, guidance, right through to implementing website improvements and other marketing tactics."
Michael, Computer Power Plus
"Providing a wide range of marketing support to my business ""Kathryn has been providing a wide range of marketing support to my business for the last two years. She initially helped with developing my website, e.g. writing all the text website and implementing search engine optimisation. Since then, she has undertaken a large amount of online marketing activities and has looked after all my online listings. And with running my backpackers accommodation there is a lot of these. She has taken a proactive role in effectively positioning my business online and keeping my online presence up to date across all the various listing sites and directories. She also helped me with a number of other marketing activities, including stationery items, signage, and some targeted promotional flyers. She has great attention to detail and is proactive with many aspects relating to the marketing of my business. I have greatly appreciated Kathryn’s support over this period and would happily recommend her. As the business owner, my focus is on maintaining excellent occupancy rates, and I feel all the marketing done to date has significantly helped with this."
Danny Harding, Owner/Manager, Moana Lodge
"Copywriting was great ..SEO that has worked well""I have been working with Aztera Marketing for several years now and we have recently worked together to overhaul my current site during a rebuild. I obtained invaluable advice from them and found them to be very approachable. Aztera was very focussed on meeting deadlines and keeping me in the communication loop. The copywriting was great and I felt particularly pleased that I didn't have to provide every single word (or anywhere near that for that matter). They were great at doing their own research and not bothering me overly which I appreciated. My SEO has worked well also. I don't know much about this, but they obviously do! Thanks heaps."
Angela, McKeefry Dental
"A marked increase in interest in my website within weeks of going live."
"Kathryn has been great, with completely managing the upgrade of my website. Right from the initial analysis, Kathryn quickly identified how search engines were not able to clearly see my website and immediately remedied this. A great deal of care was taken to ensure that the correct information and marketing strategies were implemented. I have been thrilled with the result, with a marked increase in interest in my website within weeks of going live."Doug Bryant, Hand Rehab
"... got to grips with our business and translated this into clear and engaging copy."
“Thanks Kathryn (Aztera Marketing) and Nicola (Love2Web) for the great job you did on upgrading our website. Kathryn developed the web content, advised on layout and implemented search engine optimisation. She really got to grips with our business and translated this into clear and engaging copy. We were impressed with her enthusiasm, energy and thoroughness. She consulted us at every step and made sure our feedback was incorporated into the final result. Kathryn kept herself (and us!) to a strict deadline. Throughout the process her focus was on how best to communicate with our clients/potential clients and drive sales. There has been an increase in visitors to our site, and we continue to receive many compliments. One person said it was the first time she had really understood what we were about! We would certainly recommend Kathryn’s services to other businesses.”Gillian, Movewell Livewell
"...end result is a website that we are proud of and which clearly tells the user who we are and what we do"
"As a new business setting up we needed to create a presence on the internet to market our services and which would project the professional consultant services which we provide. Kathryn led us through the development of the website taking the time to understand who we were and what we did. Kathryn took the web copy and ensured that it was optimised for search engines. The end result is a website that we are proud of and which clearly tells the user who we are and what we do."Chris Nicholson, Holmes Farsight
"....has helped improve my Google search rankings...have also noticed a significant improvement with our total sales."
"It has been a pleasure working with Kathryn over the last 6 years. Kathryn is always professional and thorough in all her work. She has made a huge difference to my business in many areas including my website. We upgraded my website, improved my site navigation, and introduced search engine optimisation across all the key pages. As a result, it has helped improve my Google search rankings. I have also noticed a significant improvement with our total sales, both online and through our showroom. Over the 6-year period I have continued to grow my business, and her support and marketing expertise throughout all of this has been appreciated. She has an unflappable nature, and it has been great having Kathryn to bounce ideas off and have her take away stress from my busy workload. I feel she can add value to any business, and I would not hesitate to recommend Kathryn’s services."Kylie Prince, Mobility Centre
"We understand the importance of sending the right messages through the right advertising mediums"
"As a small, non-franchised design & build company based in Wellington, we felt we needed to take our current marketing plan to the next level. We engaged the services of Kathryn about 4 years ago and have never looked back. She is extremely knowledgeable, patient, courteous and helpful and she has played a huge part in the recent growth of our business. We understand the importance of sending the right messages through the right advertising mediums and will continue to use Kathryn’s expertise to ensure our continued success in the Wellington market.”Tracey Turner, Primesite Homes
"...web copy, search engine optimisation work, and content layout has resulted in a website that really works well for my business."
"Thanks Nicola and Kathryn for doing such a good job on my website. I appreciate the effort you guys put in with developing a design that nicely shows off my range of work. In addition, all the assistance with the web copy, search engine optimisation work, and content layout has resulted in a website that really works well for my business. I would happily recommend your services to other businesses.”Barry McEwen, BLM Construction
"...assisted me in finding my focus and niche market."
"By asking me the right questions about my business and my goals, Kathryn challenged my assumptions and assisted me in finding my focus and niche market. She was supportive and encouraging but at the same time she was open and honest about the 'hard stuff.' I found Kathryn's straightforward approach refreshing and energizing and she has given me the confidence to go forward."Sue Avison, Director Say it Once Ltd.
"advised me where to best spend my marketing money"
"Kathryn changed my mind about marketing people: she is genuine, practical, doesn't talk marketing waffle, and really goes the extra mile. Kathryn advised me, in her eminently diplomatic way, where to best spend my marketing money, and gave me advice on my new (second) website and its copy – including writing a little of it (clarity is one of her strong points). As a bonus, Kathryn talked me through this whole process and made it feel a whole lot less overwhelming. By the end of it, I didn't feel like a frazzled wreck like I did with my first one."Nicky Owers, EFT Well-being, Lower Hutt
"She understands the need of combining strong marketing messages along with developing web copy in a way for getting good rankings on Google."
"Kathryn has great marketing knowledge and skills, and is an excellent communicator. Her understanding of Google and search engine optimisation is really appreciated. She understands the need of combining strong marketing messages along with developing web copy in a way for getting good rankings on Google. I have worked with Kathryn now for more than 5 years on a number of different websites. Working with Kathryn is a breeze, she asks all the right questions to get the job done right and follows up on the marketing results. She is also a great sounding board, willing to share her knowledge and give advice when needed; and she keeps up to date with the latest Google tricks of the trade - not an easy task! It's always a pleasure working with someone who really wants to do an outstanding job every time no matter how small the project - and she always does. Thanks Kathryn."Nicola Kane, Love 2 Web
"...created an amazing website which we constantly receive great feedback on."
"Kathryn worked with me on the development of our website. Kathryn was at all times extremely professional, helpful and provided invaluable advice and assistance. She was also patient in the decision making process and pulled everything together to create an amazing website which we constantly receive great feedback on."Paula Keats, DR Property Law
"For getting the job done with a focused approach we can highly recommend Aztera Marketing."
"As a small business operator with a mix of commercial and domestic clients we needed a marketing business that could deliver a broad range of advice and expertise. Aztera Marketing has fulfilled our requirements more than adequately. Kathryn's broad knowledge of marketing has served us well. Often our marketing can be reactive, working to tight deadlines and budgets and this is where Aztera excels. For getting the job done with a focused approach we can highly recommend Aztera Marketing."Murray Adams, Temperature Solutions