Have you got an existing website and you’re frustrated with its lack of performance? Are your key marketing messages working effectively? Is your website being found easily on Google? Time for search engine optimisation? Are you using persuasive, compelling copy to entice sales?
Enhancing Existing Websites
7 Key Ways We Can Improve Your Website…
- Website content
- Key selling messages
- Google search rankings
- Promoting your point of difference
- Developing persuasive, compelling website copy
- Integrating a sales centric approach to your website
- Tracking website performance
Our Services Include:
- Initial website review. To identify key areas for improvement, including any simple quick gains. This gives you a clear understanding from the outset of options for improvements. Our approach is to identify cost-effective and practical solutions.
- Improving your key marketing messages. This includes review of your key selling messages, optimum placement including order and ranking of messages, plus opportunities for using promotional boxes to further highlight and accentuate key products/services.
- Implementing search engine optimisation. It’s important that your website can be found for key search terms on Google. We work with you to identify your keyword search terms, and then implement search engine optimisation tactics with your on-page and off-page elements. Possibly you have built your website believing search engine optimisation was included as part of the build; sadly over the years I have experienced this situation a number of times where the initial SEO tactics provided were lacking in key areas.
- Reviewing your website content. We can review and rewrite your existing website content to be more ‘on-message’ for your key target markets. This could simply be one or two selected pages, a section of your website, or a more extensive review being undertaken as a one-off or staggered manner. The choice is yours.
- Website navigation. We can review your current navigation approach to ensure your key products and services have optimum visibility, with quick and easy access by prospective customers. We believe in the ‘3-click’ rule, where customers should be able to view their desired page within 3 clicks.
- Small simple design enhancements. Sometimes some simple improvements to the design of your website can make all the difference. This could include a refresh of your main website banner, key promotional boxes, or other simple design elements.
- Google analytics tracking. It’s important to be able to track and measure the performance of your website. With Google analytics installed, it provides a clear and accurate measurement of visitor behaviour, visitor numbers, key pages visited plus much more. Monthly reports are provided showing key statistics on an ongoing basis.
Our service is based on honesty and integrity. We can happily guide you on the options for improving your site, however if we find your site really does require a full re-design and build we will explain this to you. This is a very rare situation, but it has occurred a small number of times over our 12 years in business.
For more information about our services for improving your existing website, please Contact Us. We are based in Wellington and provide this service New Zealand wide.
Experienced and independent marketing consultants providing customised business marketing services.
Delivering smart, cost-effective and targeted business solutions.
For more information: Simply call 04 232 9797 Or Contact Us online