• Aztera Marketing in Wellington. SEO just got bigger with the emergence of AI Search Engine Optimisation and AI Overviews driving traffic to your website. Plus, how to track and measure website visitors in Google Analytics 4 (GA4) from Search AI referrals.

SEO with AEO & AI Search Optimisation

AI Search Visibility | SEO just got bigger

Search Engine Optimisation just took a big leap. It’s now so much more than just maximising your website’s visibility and profile with search engines. It’s about being visible, relevant, and having text extracts being suitable for use across a wide range of AI platforms.

These AI tools include:

  • ChatGPT
  • Google AI Overviews
  • Perplexity
  • Microsoft Copilot
  • Plus many more

To maximise driving traffic to your website with AI, your website content ideally needs to blend smart well executed SEO practises, with AI optimised content that is digestible and usable in mini text style extracts. The importance of good on page website content just became even more important, in order to maximise your AI Search visibility and for AEO (Answer Engine Optimisation) and GEO.

Aztera Marketing in Wellington provides full SEO, AEO, GEO and AI Search Visibility services for small and medium sized businesses. It’s all part of our service in the emerging AI era. Based in Wellington we support businesses NZ wide.

How to be Visible in AI Search & AI Overviews

In 2026 good websites shouldn’t just be developed for ranking in the traditional Google Search Engines Results list. With AI your content needs to be developed for optimum AI Search visibility; this includes Google AI Overviews, AI mini click boxes, and AI tools like ChatGPT. Nowadays the focus is on extending SEO to support AI Search, GEO and AEO. Talk to us to understand how we can help your website for the growing emergence of AI, including being indexed across the various search engines that link to the many AI tools.

How we get you seen with AI Search & AEO

Aztera Marketing in Wellington provides full SEO, AEO, GEO and AI Search Visibility services for small and medium sized businesses. It’s all part of our service in the emerging AI era. Based in Wellington we support businesses NZ wide. Part of AI Search Visibility is having quality content.

High value content

Page content needs to be clear and relevant with concise communication for the AI tools to see and value its suitability. SEO practices remain important; now extended to meet the new AI requirements.  Quality content, combined with strong SEO, improves the visibility of your brand in the AI landscape.

Aztera Marketing in Wellington provides full SEO, AEO, GEO and AI Search Visibility services for small and medium sized businesses. It’s all part of our service in the emerging AI era. Based in Wellington we support businesses NZ wide. With AI Search Visibility, keywords still remain relevant.

Keywords remain relevant

Using relevant short and long tail keywords assists the AI tools to know exactly what your content is about. Developing specific landing pages for search topics helps the AI tools easily identify the suitability of your product / service. This supports your AI Search visibility.

Aztera Marketing in Wellington provides full SEO, AEO, GEO and AI Search Visibility services for small and medium sized businesses. It’s all part of our service in the emerging AI era. Based in Wellington we support businesses NZ wide. Our services includes using structured style text and schema mark up code to assist crawler bots.

Structured text style

Creating on-page text in a manner that enables AI to extract key text segments, makes it AI appropriate. Where possible include lists, bullet points & FAQs to maximise sharp, clear messaging; plus good use of Schema Markup code.

An example – showing up in Google’s AI Overview

To help you get a better understanding, I’ve used my own business as an example in a standard Google search.

In the Search box I typed in “who provides tailored SEO services to smaller sized businesses in Wellington”, and to the right you can see the main text section, with mini click boxes.

For this example Aztera Marketing was mentioned in the main text, extracted (shown below), and also twice in the mini click boxes (shown to the right).

Aztera Marketing in Wellington provides full SEO, AEO, GEO and AI Search Visibility services for small and medium sized businesses. It’s all part of our service in the emerging AI era. This image is showing results in Google AI Overview. Based in Wellington we support businesses NZ wide.

Tracking of AI referrals to your website in Google Analytics 4

AI visits to your website can now be tracked directly into GA4. A few extra steps need to be implemented to add this tracking capability, to enable you to track and measure visitor statistics from referring AI tools.

The process includes setting up a new customised report under Explore, and then simply setting up the Dimensions and Metrics for the referring AI tool.

Aztera Marketing in Wellington provides full SEO, AEO, GEO and AI Search Visibility services for small and medium sized businesses. It’s all part of our service in the emerging AI era. We can also set up tracking of referrals from the AI tools. Based in Wellington we support businesses NZ wide.

Why AI Optimisation matters for Google & AI search results

Change to Search Engine Rankings

In Search ranking results we now have a number of displayed results that all take prominence and influence the order of visibility of your business and website listings. This includes:

  • AI Overviews (both the listed text and mini click boxes)
  • Google Ads (where up to 4 may be displayed)
  • Google Map Pack (3 businesses displayed)
  • Google organic search results

Organic search results have now been shuffled down in ranking order to position #4, reducing your overall initial SEO rankings. With the introduction of AI Overviews visitors can get a higher level of information without even needing to click on your website.

AI Overviews are changing the landscape of Google Search results, and it’s important to understand this change and the impact of how it may affect your website visitor traffic.

Increase of ‘Zero Click’ searches

With AI Overviews people may find their answer or determine their preferred service provider simply from the results immediately displayed in the immediate Search results.

As a result, previously where an individual would often need to click through to specific website/s, this is now no longer such a requirement. Especially where the key information directly answers the question given or provides the level of information required. This is often referred to as ‘Answer Engine Optimisation’ or AEO. Note: This in part depends on the initial search query.

As a result, actual website visits and tracked website sessions may show a noticeable drop with standard GA4 tracking.

Zero Click searches will now be part of our new search results landscape. This highlights the importance of integrating SEO, AEO and Search AI Optimisation in the development of your website content. It highlights even further the need to have high quality content and prominent visibility in the new look search page results.

AI Marketing, AI Search Visibility & GEO Optimisation | Wellington

Aztera Marketing in Wellington continues to embrace and extend into the many benefits and applications that AI brings.

We help businesses improve visibility in both traditional SEO and AI-powered search environments. This includes AI’s impact on improving your AI Search visibility and with driving traffic to your website, through search engine optimisation, AI Overviews, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation).

200 +

businesses have been
supported across a range
of industries.

20 years

of digital marketing expertise.
Supporting local businesses,
small & large.

No

fixed term contracts
required to engage our
SEO services.

100 %

focused on leads, sales &
website performance
for your business.