Google Ads Campaigns | Wellington

Google Ads Set Up & Management | Audits & Reviews

Google partner badge. Approved Google partner. Certified by Google in Google Search Ads, Google Display Ads, Google Shopping Ads. Plus Google Analytics (GA4) and Google Ads Measurement. Wellington based Google Ads specialist.

Google Ads | Certified Google Partner

When you need your Google Ads to work…talk to an accredited expert!

Google Ads specialist – we are based in Wellington and support businesses NZ wide.

For Google Ads: Full Google Ads ‘Search Professional’ level certified, plus certified in Google Display Ads and Google Shopping Ads.

For Tracking & Measurement: Certified by Google in Google Ads Measurement | Google Analytics (GA4).

Use Google Ads to get more leads & sales

Our Wellington based Google Ads service includes:

FREE 30 mins consult to discuss how Google Ads can increase your sales.
Audit and review of your existing Google Ads campaigns (if required).
Set up and ongoing management of your Google Ads campaigns.
Google Ads conversion tracking/performance monitoring – using GA4 and Google Tag Manager.
Expert guidance on landing pages/s, to improve your conversions; this is a key component of your campaign’s performance and Google Ads ecosystem.

We tailor our Google Ads and digital marketing services to best meet your business requirements. There’s no fixed term contracts, no big agency fees.

We can set up and manage it all for you, or for those wanting to do it with some DIY, we can set up the ads/platforms for you, and let you manage it from that point. The choice is yours.

Google Ads Campaigns

Need help promoting your business with Google Ads?

We offer full campaign set up, including keyword research, ad text, site links and ad extensions. Ideal for small and medium sized businesses.

Our service includes:

Full ads account and campaign set up.
Monthly management & optimisation.
Campaigns tailored for small & large promotional budgets.
Search, Shopping & Display Campaigns.

Accredited Google Ads experts.

Our Google Ads Reviews

Excellent

Aztera Marketing

5.0

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Steve Armes

Outstanding Services and willing to go the extra mile and help us with all our Google Ads and website improvements, really appreciate their help. Highly recommend Aztera Marketing services.

Plumb Plumbing & Drainage

Kathryn at Aztera Marketing is wonderful to work with and produces great results. She's always positive and friendly. We appreciate the way she patiently explains our options to us and answers our questions so that we can make informed decisions about how to best use our digital marketing budget. We have seen a notable increase in sales, directly as a result of the work she and her team have done for us, including setting up & managing Google Ads and optimising our website. We're very thankful to have Aztera Marketing on our side.

Dhillon Singh

You won't get better service than Kathryn at Aztera Marketing in NZ.I am Talking from my experience here.Kathryn did a deep analysis and made sure we get better results for Google Ads Management service.We appreciate your hard work you put in for us Kathryn and we will be using Aztera Marketing for all of our future projects.Best service at reasonable cost and prompt service.Thanks a-lot

Derek Alding

Kathryn is my "Go To" Google expert who actively manages my SEO so that my website remains highly visible in a competitive marketplace.Google Ads is complex and I don't have the time to master it. Kathryn's dedication to being a Google expert, combined with her marketing skills and experience are a huge asset to my business as she successfully brings those skills to the table in managing my Google Ads campaigns on my behalf.

delivery Man

I have used Kathryn at Aztera Marketing since last year for my website content, including SEO, and for Google Ads campaigns. She has been incredibly helpful and has progressively improved my website, pages and my SEO results. In addition to my SEO she took over my previous Google Ads campaigns and I’ve noticed much better results for my business. She has been an absolute help for my business. She explains what she is doing and why it is needed. I fully recommend Aztera, as I’ve found them superb to deal with, and great with all this digital side of things.

Sandra Grammer

Kathryn from AZTERA Marketing is our preferred Google specialist; Kathryn is always up to date with the ever-changing face of Google Ads and all Google products, which is no easy feat!We appreciate Kathryn's knowledge and are 100% happy placing our clients in Kathryn's hands.Thank you Kathryn from the Stang Media NZ LTD Team.

Glenn Wilton

I had the pleasure of working with Kathryn from Aztera Marketing, and I cannot express enough how grateful I am for her outstanding assistance in setting up our marketing plan and optimizing our online presence. Kathryn's professionalism and practical advice have truly been a game-changer for our business.From the moment we engaged with Kathryn, it was evident that she possesses a wealth of knowledge and expertise in the marketing industry. She took the time to understand our unique needs, goals, and target audience, ensuring that every aspect of our marketing plan was tailored to maximize results. Her ability to analyze our website and provide insightful recommendations proved invaluable in enhancing our online presence.Kathryn's proficiency in setting up our Google Ads campaign was exceptional. She meticulously fine-tuned our ads, leveraging her expertise in SEO services to improve our website's rankings. The noticeable increase in organic traffic and improved search engine rankings are a testament to her remarkable skills and dedication.Throughout the entire process, Kathryn was not only prompt and responsive but also a pleasure to work with. She patiently answered our questions, explaining complex concepts in a manner that was easy to understand. Her willingness to go the extra mile and provide ongoing support truly sets her apart.I highly recommend Kathryn at Aztera Marketing to anyone seeking professional and effective marketing solutions. Her practical advice, combined with her ability to deliver tangible results, would make her an invaluable asset to any business.

Karl Woolcott

For the last few years I have use Aztera Marketing to work on my website to do the SEO and copywriting for a number of our tours. This has really helped with our booking and sales. In addition Kathryn has also put in place Google Ads to get a bit more profile where needed. We have really appreciated her help and expertise with all of this, as it really helps with getting sign ups with our tours. Thanks Kathryn for all your help.

Providing Google Ads campaign management and digital marketing services to small and medium sized businesses. Wellington based, supporting a range of local businesses throughout the greater Wellington region.

Aztera Marketing in Wellington. Website design and build. SEO services Wellington. Digital marketing services, business marketing services. Wellington. Certified by Google in Google Search Ads, Google Display Ads, Google Shopping Ads. Plus Google Analytics (GA4) and Google Ads Measurement. Wellington based Google Ads specialist.

Google Ads | Our Services & Expertise

Experienced local Wellington based specialist helping local Wellington businesses

Google Ads Campaign Set up
We provide the full campaign set up and management service for a wide range of Google Ads (Search, Display and Shopping). We will advise and guide you on the best approach and strategy for your business, including location, products and/or services to promote, size of budget, and the competitiveness of your industry. Once your campaign has been set up, we will closely monitor and optimise your campaign over the coming weeks (and months), to refine and improve your campaign’s performance.
Monthly Campaign Monitoring and Reporting
Once your campaign is up and running, we will regular monitor and report on your campaigns performance. This includes a monthly dashboard report with all key metrics, so you can closely monitor your key campaign statistics.
Google Ads Performance Tracking
Setting up your campaigns to optimally perform is important. But closely monitoring and tracking your campaign’s results is equally important. We recognise that, right from the outset. To assist with performance tracking we put in place Google Ads conversion tracking activities.
Google Ads Conversion Tracking using Google Tag Manager
With Google Tag Manager we can put in place specific event tracking coding to capture key conversion activities. This includes tracking visitors who have clicked on your Google Ads, and then also clicked on any phone number displayed on your website. In addition, we can track and measure visitors to key pages including Contact Us page views. With ads conversion tracking set up, it provides greater clarity of your campaigns’ performance.
Google Ads Performance Tracking into GA4
Google Analytics 4 (GA4) provides further information regarding your campaigns performance and metrics. With your Google Ads linked to your GA4 account, this provides more in-depth information for you to view performance statistics
Google Certified in Google Analytics (GA4)
We strongly believe in the importance of data and performance tracking, and Google Analytics 4 (GA4) is an ideal tool. Through setting up Google Analytics GA4 on your website, you can accurately track and measure your website and Google Ads activity. GA4 is soon to replace Universal Analytics, which is sunsetting in July 2023, so make sure you are ready for the changeover.
PLUS: Why Use Google Ads?
- For businesses it’s a low cost entry advertising option.
- You set your daily budget.
- Being a CPC (cost per click) approach, you only are only charged when someone clicks on your ad.
- Campaigns can be closely monitored and tracked regarding their performance.

Certified in Google Ads
We are a Google certified partner with full accreditations in: Google Search Ads, Google Display Ads, Google Shopping Ads, Google Ads Measurement and Google Analytics (GA4). Be assured we take your business…and the level of our services seriously, that’s why we took the time to develop our expertise in this area.
Affordable Google Ads Service | Local Wellington Based Specialist
We take great pride in providing an honest and quality service. With us, no contracts are required. Furthermore, we understand businesses sometimes need to change their campaign requirements, and we provide that level of flexibility. As a business owner be assured that your campaigns can commence and pause in an instance. This level of flexibility is ideal for effectively managing your promotional budget.
Upgrading Google Ads Campaigns from ‘Smart’ Mode to ‘Expert’ Mode
Some businesses may have set up their own Google Ads campaigns, and we often see these are set up in the junior ‘Smart’ mode. We can help transition these Google Ads campaigns from ‘Smart’ mode to the Google Ads ‘Expert’ mode. Then we can complete the full set up of extensions and inbuilt Google Ads features.
Google Ads for Small and Larger Sized Businesses
Whatever your industry is, or size of your business, we can work with you to design and develop an ads campaign to meet your business requirements. We work with smaller sized budgets (e.g. $10/day) through to larger promotional budgets. For each business, we determine the appropriate strategy and tactics to optimally use your promotional funds. Our focus is all about your ROI and generating leads and sales for your business.
Google Ads Campaign | Audits and Reviews
If you already have a Google Ads campaign running and you are struggling with its performance, we are happy to provide an audit and review of your current set up. We have helped a number of clients improve their campaign performance through adjusting their bid strategy, CPC settings, and keywords set up. Often, some of these key settings can significantly impact on your campaign’s performance and poor use of your promotional budget.
Google Tag Manager | Supporting Google Ads Conversion Tracking
Google Tag Manager provides the ideal solution for tracking on page phone clicks and other key activities. With Google Tag Manager you can accurately monitor phone calls resulting from a click through from your Google Ad/s. As part of our Google Ads campaign skill set, we use this more advanced conversion tracking tool.

FAQ’s | Our Google Ads Services

What does your Google Ads services cover?

We offer the full comprehensive Google Ads service. Currently our expertise is with Google Search ads, Google Display ads, and Google Shopping ads. For most small and medium-sized businesses this fully covers their Google Ads requirements.

If I have an Existing Google Ads campaign or Ads account, can you help?

If you already have an existing Google Ads campaign, we will happily provide an initial audit of your campaign set up and provide you with feedback. If you have an existing Google Ads account, we will continue to use this account.

Do I need to sign up with a Google Ads services contract?

With us, there is no need to have you signed up and locked into a Google Ads contract. We believe that customers have the right to have full flexibility with running their Google Ads campaigns. Being bound by a fixed 6- or 12-month Google Ads services contract doesn’t support or align with our approach. We offer our Wellington based Google Ads campaign management service, with no contractual requirements.

Should I use Google Ads as well as SEO?

Many businesses do choose to include Google Ads as well as SEO, especially if they are serious about being dominant on the top of page 1 search results. Reason being is that the Google Ads are displayed above the organic search results. And when customers are doing a search from their smartphone, this higher level of priority placement can often influence who gets clicked on.

How important is the Google Ads campaign structure?

The structure and setup of your Google Ads campaigns is critical for optimally managing your campaigns. At the top campaign account level, this is where you set your campaign budgets and the display locations for your ads. Each campaign has individual key settings for these key components. Within a Google Ads campaign, you can then create specific Ad Groups that have their own individual ad text copy and triggering keywords.

What’s the difference between Shopping campaigns vs Search campaigns

It’s important when you are selling your products, to decide which type of campaign will work most effectively for your business and also for your products. One key aspect with Shopping campaigns is that the focus is quite strongly on the price of your product. Due to how these ads are displayed in the top area on the desktop and on mobile phones, online shoppers will quickly and easily see how your price compares to your competitors. Where you are not that strong on having a very competitive price, Google Search ads may deliver a better result.

How important is the landing page for getting conversions?

Your landing page is very key and integral with achieving strong campaign results. The Google Ads link provides the click through to your landing page (or product display page), however the decision to purchase is often highly influenced by your landing page. Consequently it’s important to have a well presented, marketing focused landing page. Don’t underestimate this in any way.

Is there a difference between Google Ads Smart mode and Expert mode?

Yes, there is a very significant difference between these two. Google Ads running under Smart mode, often notated with ‘Smart Campaign’ is a much more junior mode of using Google Ads. Expert mode has considerably more features, settings and management controls than the more junior version of a Smart campaign.

As a result of the more extensive features in Expert mode, you will be able to more effectively manage, target and use a greater range of the inbuilt features in the Google Ads platform. It does take time and learning to use these more advanced features, but if you are serious about wanting to maximise your returns with Google Ads, its the mode you need to use.

I’m a smaller sized business can Google Ads works for me?

Yes they can, and with being a smaller sized business we can control a number of key settings. This includes your daily budget, the size and selection of the location that your ad/s will display in, and the selection and number of keyword phrases to trigger the display of your ad. What’s more, with Google Ads campaigns can quickly and easily be turned on or off (put on pause). That’s one of its key strengths, being highly responsive to the needs of your business. Google Ads offers a simple and easy way for smaller sized businesses to effectively promote their products and services online.

Do Google Ads influence your SEO rankings?

Sadly, not really. Google sees the distinction between paid PPC on page activity and organic SEO based activity.

Do you link our Google Ads accounts with Google Analytics?

Yes we do, we believe in closely tracking and monitoring your campaigns performance, and key to that is having data being captured in your Google Ads account, as well as being linked up to your Google Analytics (GA4) account.

As a local Wellington business can we target just the Wellington region?

Yes, we can. Google Ads can be targeted to just covering your local region very effectively. This includes being able to effectively target specific locations such as Wellington city, Wellington region, Porirua, Upper Hutt and Lower Hutt. Plus even better, being able to set a radius of coverage from a set street address point. Be assured, there are a lot of options and controls around location and targeting of your Google Ads.

Are Google Ads good for lead generation?

Yes they are. When prospective customers are searching for your type of service, and they type in one of your selected keyword phrases, your Google Ads will display. These are placed at the top of the Search page results, in the top 4 positions, before the organic results show. By being higher up on the page, and displayed with your Google Ads text, it improves the likelihood of customers clicking on your ad. They then are naturally taking to your chosen landing page. Your Google Ads, in essence are acting as ‘click bait’ to drive customers to your website.

As part of your monthly management fee what do you do?

With all Google Ads campaigns it’s important to closely monitor and review your campaign set up. With all new campaigns we closely check and monitor your keyword settings, looking for any negative keyword search terms that we need to get immediately attached to your campaign, to minimise ‘ad display’ waste, and to make appropriate amendments and refinements. In addition to keyword monitoring, we review and track the performance of your individual Google Ads, SiteLinks, Call Extensions, conversions, Average CPC, bidding strategy, and other ad optimisation tasks. Our Google Ads services are targeted and designed to support small and medium-sized businesses, hence our competitive monthly management fee.

Are you an approved Google Partner and certified in Google Ads?

Yes, we are. We are an approved Google Partner and are certified in Google Search ads, Google Display ads, and Google Shopping ads. Plus certified in Google Analytics (GA4).

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Digital Marketing Services | Wellington Based

Aztera Marketing in Wellington supplies digital and online marketing services New Zealand wide.
Being located in Wellington we primarily support local businesses throughout the greater Wellington region
including Wellington city, Porirua, Lower Hutt, Upper Hutt and the Kapiti Coast.

At Aztera Marketing we know that well structured and integrated online marketing activities can make all the difference. We have taken the time to develop our Google Ads and online marketing expertise…and we know it works!