Profile: Kathryn Schimanski
Brand and Marketing Consultant

My Background

I am a professional marketer with 25+ years of experience in marketing and branding. In 2005, I recognised a gap in the market; providing specialist marketing expertise to small and medium sized businesses. With this in mind, I established Aztera Marketing. Right from the outset, the services provided were centered around providing ‘cost-effective marketing solutions’. This primarily involved developing sales centric websites, combined with delivering ‘smart’ online marketing campaigns and solutions.

Since then, the online world has continued to grow and change.  And with more businesses now using online as their primary sales medium, it’s all about doing things smarter. One of my key strengths as an experienced marketing consultant is the utilisation of search engine optimisation.

Kathryn Schimanski Marketing Consultant and Marketing Specialist

My experience is quite varied. It covers a wide range of industries, from supporting small regional businesses through to launching a new national corporate brand.

My Experience

It extends from the strategic level of determining an overall programme and approach, through to the tactical level, which includes the full delivery and implementation of marketing campaigns and support material.

In addition to my core marketing skills, I have considerable brand management experience. This includes reviewing and defining a business’ market position, determining an overall look and feel for the brand, and then applying it across all marketing material.

As an independent marketing consultant my focus is on providing the most cost-effective marketing solutions – all tailored to meet your individual business and marketing requirements – and most importantly tailored to fit your budget.

I hold a B Com. majoring in economics and marketing.