Profile of Kathryn Schimanski
Digital marketing, websites, sales & conversions
Marketing Specialist & Consultant
My Background…
Hi, and let me introduce myself. I am a marketing specialist with 25+ years of experience, in the areas of marketing, websites, and online sales. I established Aztera Marketing in 2005, after identifying an increasing need by small and medium-sized businesses, requiring a range of professional marketing services.
Right from the outset, the services I provided were centered around providing affordable web, online, and other supporting marketing services. This included developing sales-focused websites, along with delivering ‘smart’ online marketing campaigns.
With businesses now using website and online as their key sales tools, it has always been about doing things smarter. One of my other key strengths as an experienced marketing consultant / specialist is using search engine optimisation. This is an integral part of all websites that we build. Click to view my introductory video.
My experience is quite varied. It covers a wide range of industries, from trades, professional services, specialist services and retail.
Approved Google Partner certified in:
– Google Search Ads
– Google Display Ads
– Google Shopping Ads
– Google Ads Measurement
– Google Analytics (GA4)
My Experience
…extends from the strategic level of determining an overall perspective and approach, through to the tactical level, which includes the full delivery and implementation of websites, marketing campaigns and promotional material.
I have a strong passion and focus on helping businesses improve their lead generation and lead conversion results, through using ‘smart’, targeted digital marketing activities. With the end result being on actual converted sales.
In addition to my core marketing skills, I have considerable brand management experience. This includes determining a business’ market position, developing the look and feel for a brand, then applying it across all marketing material.
As an independent marketing consultant / specialist my focus is on providing affordable website and marketing services – all tailored to meet your specific business requirements – and most importantly tailored to fit your budget.
- I hold a B Com. majoring in economics and marketing.
- Certified by Google in: Google Search Ads, Google Display Ads, Google Shopping Ads, Google Ads Measurement, and Google Analytics (GA4).
- Full Google Ads ‘Search Professional’ Certified.
- Approved Google Partner.
