Our Marketing Blog


The Design of Your Website Is like a Store’s Shop Window

  When you are deciding on your website design, keep in mind that it really is like a store’s shop window.  Within 10 seconds (or less) from landing on your website, customers will make the decision to continue to browse, or to exit and look at another website.  Sadly, it is that harsh and that […]

Let’s Talk Website Navigation

You may think website navigation is a standard and simple thing to do for all businesses.  If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc. However, if you are selling a range of products and/or services, […]

Marketing Planning | Often the Overlooked Child of the Family

Marketing Planning

  For many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’.  I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking.. Without a bit of forward thinking or planning, some key […]

Getting Your Website up on Search Rankings with Search Engine Optimisation (SEO)

,
Search Engine Optimisation

  I doubt that I need to convince anyone nowadays that search rankings do matter.  And just for the ‘newbies’ learning about this topic, search engine optimisation is the tool used to improve your website’s organic search results. There are many factors that influence your search rankings.  Some you have easy control over, e.g. your […]