Our Marketing Blog

Want Better Sales & Marketing Results?

It’s the New Year, and often a time to consider new cost-effective ways to improve your sales and marketing.  Do you ever think:

‘my website should be getting me better results’; or
‘my website is looking a bit out of date’; or
‘is there some cost-effective marketing out there that could work better for me?’

Marketing for the Trades

If you are a Tradie or have your own trades business, one of your main challenges may be the marketing of your services.  Whether you are a builder, electrician, plumber or any other trade business, having regular and ongoing work is key to your long-term success. Over my 12 years in business as a marketing […]

The Design of Your Website Is like a Store’s Shop Window

When you are deciding on your website design, keep in mind that it really is like a store’s shop window.  Within 10 seconds (or less) from landing on your website, customers will make the decision to continue to browse, or to exit and look at another website.  Sadly, it is that harsh and that quick. […]

Let’s Talk Website Navigation

You may think website navigation is a standard and simple thing to do for all businesses.  If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc. However, if you are selling a range of products and/or services, […]

Marketing services and marketing planning

Marketing Planning | Often the Overlooked Child of the Family

For many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’.  I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking.. Without a bit of forward thinking or planning, some key critical […]

Search Engine Optimisation

Getting Your Website up on Search Rankings with Search Engine Optimisation (SEO)

I doubt that I need to convince anyone nowadays that search rankings do matter.  And just for the ‘newbies’ learning about this topic, search engine optimisation is the tool used to improve your website’s organic search results. There are many factors that influence your search rankings.  Some you have easy control over, e.g. your website […]