Our Marketing Blog

Aztera Marketing | Google Ads Campaign Management | Google Ads Specialists Wellington

Is it Time to Outsource Your Google Ads?

Are you getting the results you want with your Google Ads?
When clients talk to me about my Google Ads campaign management services, they are often considering the benefit of outsourcing this. They usually are struggling with 5 key aspects. Campaign performance, ‘budget waste’, their expertise, landing page performance, time to manage their campaigns.

SEO Services and Consultancy Wellington. SEO Specialist Wellington.

Let’s Talk SEO Services for Businesses

When new clients approach me, they often have some questions regarding our SEO services and the benefit for their business. Here’s some Q&A of ones often asked. Includes, What is included in SEO? What are local SEO services? Do you need to pay for it each month? Who needs SEO?

Aztera Marketing Wellington. Lead generation using SEO, Google Ads, and digital marketing.

Do you need more leads… Or simply better conversions

From my years of being a marketing, I find many businesses just focus on getting more leads. And not on their ‘lead conversions’. Effective marketing isn’t just about generating more leads – that is part of it. But equally importantly, it’s about improving your conversion rate. Learn 3 key tips to focus on.

Aztera Marketing | Google Ads Campaign Management | Google Ads Specialists Wellington | Importance of Google Ads Landing Pages

Improving Your Google Ads Results – Your Landing Pages

Like many businesses, you are wanting to maximise the return on your Google Ads spend.  Often the focus is on your Google Ads campaign set up, with a much lower focus on the ads Landing Page.  These two are highly integrated aspects, impacting on your campaign performance. Your Google Ads campaign set up is important […]

Aztera Marketing | Google Ads Campaign Management | Google Ads Specialists Wellington

Google Ads Campaign Management in 2023

Are you now stepping back into managing your Google Ads campaigns, to ensure they’re up and running optimally. Have you noticed with the introduction of the Google Ads Performance Max campaigns, compared to the previous Smart Shopping campaigns, that you may not be getting the same desired results? Performance Max is a significantly very different […]

Aztera Marketing in Wellington provides Search Engine Optimisation | SEO Services and SEO consultancy services.

Use Search Engine Optimisation (SEO) to Improve Google Rankings

Read about the key points to keep in mind with your SEO and improving your Google search rankings. Key points include your on-page content, keywords, meta tags, and heading text. SEO is key for businesses, to improve their online presence and search results.

Marketing for the Trades

If you are a Tradie or have your own trades business, one of your main challenges will be the marketing of your business.  Whether you are a builder, electrician, plumber or any other trades business, marketing is a necessary part of your business.

Aztera Marketing Wellington. Marketing specialists Wellington.

Want Better Sales & Marketing Results?

Having survived lockdown, is it now time for you to consider new cost-effective ways to improve your sales and marketing.  

Does your business face the following issues: 
– Needing to get better results from your website
– Your website is looking tired and out of date
– Needing to generate more sales leads and conversions 

Aztera Marketing Wellington for website design and build.

The Design of Your Website Is like a Store’s Shop Window

When you are deciding on your website design, keep in mind that it really is like a store’s shop window.  Within 10 seconds (or less) from landing on your website, customers will make the decision to continue to browse, or to exit and look at another website.  Sadly, it is that harsh and that quick. […]

SEO Services and Consultancy Wellington. SEO Specialist Wellington.

Website Navigation & SEO

You may think website navigation is a standard and simple thing to do for all businesses.  If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc. However, if you are selling a range of products and/or services, […]

Marketing services and marketing planning

Marketing Planning | Often the Overlooked Child of the Family

For many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’.  I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking.. Without a bit of forward thinking or planning, some key critical […]