SEO with AEO & AI Search Optimisation

SEO just got bigger

Search Engine Optimisation just took a big leap. It’s now so much more than just maximising your website’s visibility and profile with search engines. It’s about being visible, relevant, and having text extracts being suitable for use across a wide range of AI platforms.

These AI tools include:

ChatGPT
Google AI Overviews
Perplexity
Microsoft Copilot
Plus many more

To maximise driving traffic to your website with AI, your website content ideally needs to blend smart well executed SEO practises, with AI optimised content that is digestible and usable in mini text style extracts. The importance of good on page website content just became even more important with AEO (Answer Engine Optimisation) and the new AI digital landscape.

Aztera Marketing in Wellington. SEO just got bigger with the emergence of AI Search Engine Optimisation and AI Overviews driving traffic to your website. Plus, how to track and measure website visitors in Google Analytics 4 (GA4) from Search AI referrals.

How to be Visible in AI Overviews

In 2025 good website content shouldn’t just be written for ranking in the traditional Google Search Engines Results list. With AI tools on the rise, your content needs to be developed and optimised for ranking in Google AI Overviews, AI mini click boxes, and AI platforms like ChatGPT. Nowadays the focus is on blending SEO with AEO (Answer Engine Optimisation) – talk to us to understand how we can help your website for the growing emergence of AI.

How we get you seen with AI Search & AEO

Improve your leads, sales and ROI with an effective landing page. Website design including Landing Page Optimisation, Wellington.

High value content

Page content needs to be clear and relevant with concise communication for the AI tools to see and value its suitability. SEO practices remain important; now extended to meet the new AI requirements. Quality content, combined with strong SEO, improves the visibility of your brand in the AI landscape.

Keyword relevant

Using relevant short and long tail keywords assists the AI tools to know exactly what your content is about. Developing specific landing pages for key search terms and search topics helps these AI tools easily identify the suitability of your product / service.

Structured text style

Creating on-page text in a manner that enables AI to extract key text segments, makes it AI appropriate. Where possible include lists, bullet points & FAQs to maximise sharp, clear messaging; plus good use of Schema Markup code.

An example – showing up in Google’s AI Overview

To help you get a better understanding, I’ve used my own business as an example in a standard Google search.

In the Search box I typed in “who provides tailored SEO services to smaller sized businesses in Wellington”, and to the right you can see the main text section, with mini click boxes.

For this example Aztera Marketing was mentioned in the main text, extracted (shown below), and also twice in the mini click boxes (shown to the right).

Tracking of AI referrals to your website in Google Analytics 4

AI visits to your website can now be tracked directly into GA4. A few extra steps need to be implemented to add this tracking capability, to enable you to track and measure visitor statistics from referring AI tools.

The process includes setting up a new customised report under Explore, and then simply setting up the Dimensions and Metrics for the referring AI tool.

Why AI Optimisation matters for Google search results

Change to Search Engine Rankings

In Search ranking results we now have a number of displayed results that all take prominence and influence the order of visibility of your business and website listings. This includes:

AI Overviews (both the listed text and mini click boxes)
Google Ads (where up to 4 may be displayed)
Google Map Pack (3 businesses displayed)
Google organic search results

Organic search results have now been shuffled down in ranking order to position #4, reducing your overall initial SEO rankings. With the introduction of AI Overviews visitors can get a higher level of information without even needing to click on your website.

AI Overviews are changing the landscape of Google Search results, and it’s important to understand this change and the impact of how it may affect your website visitor traffic.

Increase of ‘Zero Click’ searches

With AI Overviews people may find their answer or determine their preferred service provider simply from the results immediately displayed in the immediate Search results.

As a result, previously where an individual would often need to click through to specific website/s, this is now no longer such a requirement. Especially where the key information directly answers the question given or provides the level of information required. This is often referred to as ‘Answer Engine Optimisation’ or AEO. Note: This in part depends on the initial search query.

As a result, actual website visits and tracked website sessions may show a noticeable drop with standard GA4 tracking.

Zero Click searches will now be part of our new search results landscape. This highlights the importance of integrating SEO, AEO and Search AI Optimisation in the development of your website content. It highlights even further the need to have high quality content and prominent visibility in the new look search page results.

AI Search & AEO Optimisation for Marketing | Progressively learning

Aztera Marketing in Wellington, like many others are still in the steep learning phase to fully understand the full benefits, use and applications that this new AI era will bring.

This includes its impact on attaining and driving traffic to your website, through search engine optimisation, AI extracts and AEO (Answer Engine Optimisation), with a primary focus on maximising website visitor traffic.

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