Experienced Google Ads specialist – based in Wellington and we support businesses NZ wide.
Full Google Ads ‘Search Professional’ level certified, plus certified in Google Display Ads and Google Shopping Ads. Certified by Google in Google Ads Measurement | Google Analytics (GA4).
Our Wellington based Google Ads service includes:
We tailor our Google Ads and digital marketing services to best meet your business requirements. There’s no fixed term contracts, no big agency fees. We work with small and larger sized budgets.
As an experienced Google Ads campaign manager and strategist, it’s not just about campaign management. It’s about identifying how to have your campaigns work optimally for you including your campaign structure.
Want more leads, or better results from your Google Ads? Then talk to us.
We offer full campaign set up, including keyword research, ad text, site links and ad extensions. Ideal for small and medium sized businesses.
Our service includes:
Accredited Google Ads experts.
We specialise in providing Google Ads services for a wide range of businesses. Our monthly campaign management fee is very competitive, and shown here is our pricings and service details for smaller sized Search campaigns.
Smaller sized campaigns are often used to support trades businesses, health & beauty services, professional services, plus more. From our experience we know how to run them in a smart and targeted manner, optimising your ad placement spend.
For larger campaigns, including Shopping campaigns, simply contact us and we can advise on pricing for your specific business.
Campaign Management: $160 – $200 per month
With new Google ad accounts there may be the need to set up Google Analytics 4 on your website plus conversion tracking using Google Tag Manager. These tools help us to effectively track and measure the performance of your Google Ads. There may be a small additional one-off fee to set these up.
See our 30+ Google reviews from genuine Wellington & NZ based businesses showing our 5/5 Star rating
Highest return on ad spend in a month – shopping campaign – 29x!
Providing Google Ads campaign management and digital marketing services to small and medium sized businesses. Wellington based, supporting a range of local businesses throughout the greater Wellington region.
Kathryn Schimanski – Your local Google Ads Marketing Specialist
Experienced local Wellington based specialist helping local Wellington businesses
Managed Google Ads spend
Last 12 months up to
1 Jun 2025.
of Google Ads experience
& campaign management
for businesses.
fixed term contracts
required to engage my
ads management services.
Managed in-house
with the same
Google Ads specialist.
Get more leads and
grow your business through smart, targeted Google Ads.
Improve the performance of your existing campaigns with our affordable Google Ads expertise.
What does your Google Ads services cover?
We offer the full comprehensive Google Ads service. Currently our expertise is with Google Search ads, Google Display ads, and Google Shopping ads. For most small and medium-sized businesses this fully covers their Google Ads requirements.
In addition to our campaign set up and ongoing campaign management service, we also set up your ads conversion tracking elements. This enables us to closely track and monitor what level of actual engagement they have with your website, once they have landed on your page. Google Ads conversion tracking is key to ensure we can truly assess the performance of your campaign. Often for conversion tracking this includes the tracking of phone call clicks, sending a request for quote form, sending an email, or your Contact page enquiry form.
Each month you get a report showing the key campaign performance. This monthly Google Ads report usually details clicks, conversions, keywords, click through rate, conversion rate, and a line chart showing the activity of the ads campaign/s over the 30 day month period.
If I have an Existing Google Ads campaign or Ads account, can you help?
If you already have an existing Google Ads campaign, we will happily provide an initial audit of your campaign set up and provide you with feedback.
If you have an existing Google Ads account, we will continue to use this account.
By using your existing ad account it means that the ads account learnings captured by the Google Ads platform over the recent months continues to be used, rather than staring from base zero. If a new ad account is needing to be created, often the platform can take 2 – 4 weeks to bed in the learnings, especially when focused on conversions.
With an existing account, we simply ‘link’ your ad account using it account number into our Manager account, which makes it quick and easy from your perspective. No messing about, a simple 10 second action at our end to request access.
Do I need to sign up with a Google Ads services contract?
With us, there is no need to have you signed up and locked into a Google Ads contract. We believe that customers have the right to have full flexibility with running their Google Ads campaigns. Being bound by a fixed 6- or 12-month Google Ads services contract doesn’t support or align with our approach. We offer our Wellington based Google Ads campaign management service, with no contractual requirements.
One thing to keep in mind, is that once you have engaged our services, we are likely to be making changes to an existing account / campaign, or setting up a new one. Google then needs about 2 weeks to settle (if the changes are significant) as it is adjusting to the new campaign settings. So, keep in mind this time aspect when initially assessing your campaigns performance. This is more noticeable when changing your campaigns bidding strategy from changing from a clicks focused campaign to a conversions focused campaign.
Should I use Google Ads as well as SEO?
Many businesses do choose to include Google Ads as well as SEO, especially if they are serious about being dominant on the top of page 1 search results. Reason being is that the Google Ads are displayed above the organic search results. And when customers are doing a search from their smartphone, this higher level of priority placement can often influence who gets clicked on.
For many customers, having a daily budget that covers all likely new customer searches is usually not a viable option. That’s exactly where SEO is a strong support to driving traffic to your website, to support and complement paid ads. With most daily ads budgets, Google Ads will pace the display of your ads over the 24 hour day window (or less if an ad schedule has been applied). And during any ads non-displayed search moment, having strong SEO is key. That’s why we offer both services as we understand the importance of SEO being implemented alongside Google Ads.
How important is the Google Ads campaign structure?
The structure and setup of your Google Ads campaigns is critical for optimally managing your campaigns. At the top campaign account level, this is where you set your campaign budgets and the display locations for your ads. Each campaign has individual key settings for these key components. Within a Google Ads campaign, you can then create specific Ad Groups that have their own individual ad text copy and triggering keywords.
Traditionally, campaigns and Ad Groups needed to be broken down into ‘single keyword ad groups’, commonly referred to as SKAGS. But the with advancements made within the Google Ads platform, this level of micro ad set up is no longer required, and in fact is not optimum. We now use a more broader manner when determining the optimum set up.
This includes looking at setting up campaigns by key service regions, where we can manage and set the desired daily budget management by region, products and services, and key products. For trades businesses it may even mean setting up different campaigns for urgent break/fix services, versus new product purchases.
What’s the difference between Shopping campaigns vs Search campaigns
It’s important when you are selling your products, to decide which type of campaign will work most effectively for your business and also for your products. One key aspect with Shopping campaigns is that the focus is quite strongly on the price of your product. Due to how these ads are displayed in the top area on the desktop and on mobile phones, online shoppers will quickly and easily see how your price compares to your competitors. Where you are not that strong on having a very competitive price, Google Search ads may deliver a better result.
Google Shopping Campaigns are set up and linked to a Google Merchant Centre, and your products shown in the Google Shopping tab and in Google Search results, are drawn directly through from your Google Merchant Centre. This highlights that for Shopping campaigns, having clear, well structured Product Titles and Descriptions can significantly influence the performance of your Google Ads Shopping campaigns. We can advise and guide you on the optimum set up of your Product attributes to best support a well performing Shopping campaign.
Some businesses choose to run a general Search Campaign focusing on specific keywords, to complement their more specific Shopping campaign.
In addition, a Display remarketing campaign can be added to continue to show to the shopper the product of interest that wasn’t fully purchased, but just got ‘added to cart’ to try and get them to re-engage with purchasing your product. This offers a further option when determining how best to use Google Ads for your business.
How important is the landing page for getting conversions?
Your landing page is very key and integral with achieving strong campaign results. The Google Ads link provides the click through to your landing page (or product display page), however the decision to purchase is often highly influenced by your landing page. Consequently it’s important to have a well presented, marketing focused landing page. Don’t underestimate this in any way.
With a good landing page, your want to be showing clear ‘call to actions’ so your prospective customer can quickly and easily contact you. The Call to Actions (CTAs) are often a click on a phone number, or a click on a button to ‘request a quote’, or having a general enquiry form. A poor landing page, with poor design and/or poor communication of your product and service, will significantly compromise the overall performance of your campaign.
The role of Google Ads is to get visitors to your website. The role of your website is to get the customer to want to engage with your business to purchase your product and service. So, from our perspective we set these two aspects as a critical as being highly linked, in regard to getting sales and conversions.
Is there a difference between Google Ads Smart mode and Expert mode?
Yes, there is a very significant difference between these two. Google Ads running under Smart mode, often notated with ‘Smart Campaign’ is a much more junior mode of using Google Ads. Expert mode has considerably more features, settings and management controls than the more junior version of a Smart campaign.
As a result of the more extensive features in Expert mode, you will be able to more effectively manage, target and use a greater range of the inbuilt features in the Google Ads platform. It does take time and learning to use these more advanced features, but if you are serious about wanting to maximise your returns with Google Ads, its the mode you need to use.
At Aztera Marketing we only use Expert mode. With Expert mode all the extra features and ad extensions that are included, allows us to more optimally managed your ads campaign. These provide a higher level of refinement, and ability to promote your product or service. These advances setting are all key in a live, real time ads bidding auction, which is really how Google Ads operate.
If you have a current Smart mode account, we can advance this up into an Expert mode account, and from that point manage your ads campaign/s using the more advanced features.
I’m a smaller sized business can Google Ads works for me?
Yes they can, and with being a smaller sized business we can control a number of key settings. This includes your daily budget, the size and selection of the location that your ad/s will display in, and the selection and number of keyword phrases to trigger the display of your ad. What’s more, with Google Ads campaigns can quickly and easily be turned on or off (put on pause). That’s one of its key strengths, being highly responsive to the needs of your business. Google Ads offers a simple and easy way for smaller sized businesses to effectively promote their products and services online.
For many trades businesses (small or large) Google Ads is a very effective tool. Customers searching for your types of service are already in ‘high intent’ purchase mode, and having ads displayed in a top level position can significantly influence customer enquiries. With an ‘intent’ purchase mode, people are often looking for a quick and easily solution. Add in some customer testimonials on your website, and this level of social proof can provide that level of comfort about the quality of your product and/or service.
We run a number of campaigns for smaller sized businesses and our competitive monthly management fee recognises these smaller businesses.
We can guide and advise you on how to maximise your smaller promotional budget, so that you can make the most of the opportunity, keeping in mind your return on investment.
Do Google Ads influence your SEO rankings?
Sadly, not really. Google sees the distinction between paid clicks from Google Ads campaigns versus organic search clicks. That’s why it’s good to recognise that both activities have a role and are equally important with driving traffic to your website. Google Ads do have the main benefit of sitting in the top display position/s in the Google search results, showing as ‘sponsored ads’, and often occupy the top 4 positions on the search results page.
Organic search results sit under the 4x ad set, and nowadays the new AI Overview text. Hence these two blocks of information do now display above the organic listings. That is why many businesses choose to run paid ads, as top placements on a page have a much higher chance of getting the clicks and enquiries from a prospective customer.
Do you link our Google Ads accounts with Google Analytics?
Yes we do, we believe in closely tracking and monitoring your campaigns performance, and key to that is having data being captured in your Google Ads account, as well as being linked up to your Google Analytics (GA4) account.
As a local Wellington business can we target just the Wellington region?
Yes, we can. Google Ads can be targeted to just covering your local region very effectively. This includes being able to effectively target specific locations such as Wellington city, Wellington region, Porirua, Upper Hutt and Lower Hutt. Plus even better, being able to set a radius of coverage from a set street address point. Be assured, there are a lot of options and controls around location and targeting of your Google Ads. We work with and provide campaign management services to a wide range of local service and trades businesses.
Are Google Ads good for lead generation?
Yes they are. When prospective customers are searching for your type of service, and they type in one of your selected keyword phrases, your Google Ads will display. These are placed at the top of the Search page results, in the top 4 positions, before the organic results show. By being higher up on the page, and displayed with your Google Ads text, it improves the likelihood of customers clicking on your ad. They then are naturally taking to your chosen landing page. Your Google Ads, in essence are acting as ‘click bait’ to drive customers to your website. Google Ads is an effective tool used for SEM (Search Engine Marketing).
As part of your monthly management fee what do you do?
With all Google Ads campaigns it’s important to closely monitor and review your campaign set up. With all new campaigns we closely check and monitor your keyword settings, looking for any negative keyword search terms that we need to get immediately attached to your campaign, to minimise ‘ad display’ waste, and to make appropriate amendments and refinements. In addition to keyword monitoring, we review and track the performance of your individual Google Ads, SiteLinks, Call Extensions, conversions, Average CPC, bidding strategy, and other ad optimisation tasks. Our Google Ads services are targeted and designed to support small and medium-sized businesses, hence our competitive monthly management fee.
Are you an approved Google Partner and certified in Google Ads?
Yes, we are. We are an approved Google Partner and are certified in Google Search ads, Google Display ads, and Google Shopping ads. Plus certified in Google Analytics (GA4).
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Kathryn Schimanski2023-02-09 11:44:512024-10-25 16:55:33Improving Your Google Ads Results – Your Landing PagesAztera Marketing in Wellington provides full Google Ads campaign management services New Zealand wide.
Being located in Wellington we primarily support local businesses throughout the greater Wellington region
including Wellington city, Porirua, Lower Hutt, Upper Hutt and the Kapiti Coast.
At Aztera Marketing we know that well structured campaigns with regular active management can make all the difference.
We have taken the time to develop our Google Ads and campaign management skills, and we actively keep up to date with the latest features.
