Let’s Talk SEO Services for Businesses

Aztera Marketing is a local SEO (including AEO and GEO) service provider based in Wellington, NZ.

When new clients approach me, they often have a number of questions regarding SEO services and the benefit for their business. Some of the questions I am often asked include:

What’s the difference between SEO, AEO, & GEO
Are SEO services worth it?
Why is SEO so important?
Who needs SEO services?
What do SEO services include?
What are local SEO services?
Do you need to do SEO monthly?
Can you do SEO for websites, web pages, and blogs

Often, they also might not quite truly understand what SEO services are, so this article is intended to help small and medium businesses, who are grappling with this decision, to be better informed about SEO services, what’s included, the process, and the options.

Overview of SEO | What it is

If you are new to SEO and want to understand what it is, here’s a good explanation

It’s the task taken to improve your search rankings on key search engines like Google and Bing.
SEO tactics are implemented across all aspects of your website including website content, your navigation structure, the key products and services you promote, headings, content order, page layout and structure.
SEO tactics are implemented in a considered and strategic manner to improve your Google rankings. SEO services relates to the task of implementing the individual SEO tactics.

SEO vs AEO and GEO

With the emergence of AI, new SEO related terms are all part of the SEO mix.
SEO stands for Search Engine Optimisation and is the traditional tool of getting your website ranked in Google Search results. The standard, traditional way.
AEO stands for Answer Everywhere Optimisation, which relates to a range of AI tools, aiming to deliver a factual answer to a query. Often seen in AI Overviews.
GEO stands for Generative Engine Optimisation, which is another AI specific feature. With GEO the AI tools and LLMs (Large Language Models) extract and citate your website content to deliver and construct relevant information to a specific search query. Also, often seen in AI Overviews.
With AI now emerging as a key search assistant for individuals looking for a product or service, your SEO approach needs to extend beyond traditional SEO, and provide deeper, more complete and more authoritative information for AI tools. In essence, SEO just got bigger. Good use of content further assists your AI marketing and AI lead generation.

Are SEO and related AI Services Worth It?

In general, the answer to this is yes. There is no point building a well-designed website with good content, if it is not able to be found, or rank well on Google or Bing, or be referenced by many AI tools.
Remember, your website is really a sales tool for your business.
For SEO, if your website is hidden for key search terms, and keyword phrases, it compromises its ability to deliver online sales and act as a lead generation tool. Ideally you want your website to be ranking on page 1 of search engine results, or if it’s a very competitive market, possibly being on page 2. If your website is buried deeper and you’re not presenting until page 5 or even further on, then it’s not really performing at the level you need.
At Aztera Marketing we provide a fully customised, professional and comprehensive SEO and AI related services, tailored to meet your budget and business requirements.

Do SEO and related AI services need to be implemented fully?

By this I mean do you have to implement SEO and AI services throughout your entire website, or can you do it in part, or in a staggered or selected manner.
You certainly can do it in a staggered and selected manner.
If your budget is limited, or you want to just focus on the key pages of your website, we recommend you choose your most important service/s or product/s pages first, plus your Home page.
Once the key pages have been implemented, progress with adding SEO and AI content to more pages of your website as your time and budget allows.

What Businesses Benefit from SEO and AI Services?

Virtually all businesses that wish to be found on Google should invest and implement in SEO services. And being referenced by AI tools in AI Overviews and AI Search results is also equally important.
For most businesses nowadays, they are operating in a competitive market, so if your competitors have implemented SEO / AI and are outranking your business on Google, you will need to invest in SEO.
Your search ranking is key on Google, and other search engines, and how your compare to your competitors is all part of this.
Businesses that trade in a competitive industry, find that the extent of the SEO tactics is much more advanced, than businesses operating in a more unique, or less competitive market.

Are there levels of SEO services?

Over the years of doing our SEO services, there seems to be two main types of SEO requirements.

Those in a very competitive market, with their competitors actively also engaging in SEO, usually presents a greater challenge for achieving a strong SEO ranking. More of the SEO toolkit is required, in a very competitive market.
For businesses trading in a smaller local market, or with less competition, the tactics and approach to use for SEO doesn’t need to be quite as extensive. Furthermore, even within the actual business, certain products and services can have a greater SEO challenge, than others.
At Aztera Marketing in Wellington, we provide a fully customised SEO and AI services, so that the depth and requirements of SEO / AI marketing tactics are appropriately implemented, depending on your industry and market.

What Do Our SEO services include?

Our SEO services cover all aspects of tactics, strategy, and implementation for your website, to improve its ranking results. This usually includes:

Initial keyword research to identify the main search terms and keyword phrases appropriate for your business, for SEO to focus on for search ranking improvements.
Development of on page website content, focused on selected keyword phrases.
At Aztera Marketing, because our focus is all about improving your rankings and sales, our approach is about integrating strong persuasive marketing and sales messages, into your SEO plan. We look at the lead generation tactics that SEO brings, combined with lead conversions that result from strong on page messaging, product/service appeal, and sales focused copywriting.
Development of heading structures, placement of key on-page content, and integrating keyword phrases to the website and page experience.
All our SEO services include the development of the on page and off page elements, and that includes keyword focused Title and Description meta tags. These meta tags a key for enticing individuals to click through and view your website.

What are Local SEO Services?

These are what you are probably very familiar at seeing, and best described around being presented on Google Maps in the Google Map Pack/Local Pack listing.
You will be familiar with seeing the 3 displayed Google Maps listings, for most services/service providers, as part of your everyday experience with Google.
To enhance your local SEO presence, having your Google Maps listing set up optimally is all part of Local SEO Services.
There are also a number of inbuilt features and elements within your Google Business Profile listing, and this is what is displayed in the Google Map Pack.
As part of improving your SEO performance, we provide the service of setting up your local SEO listing.

Do you have to do SEO on a monthly basis?

With regards to SEO it’s not a task that you need to sign up for as a monthly service fee. I have come across a number of instances where businesses are being encouraged to sign up to a monthly service with a respective monthly fee, to manage their SEO. I’ve even heard it packaged as being a “SEO campaign”.
As I work mainly with small and medium-sized businesses, I feel this is somewhat misleading to what the real need is for the business.
I prefer to take the approach that once SEO has been implemented to your website, that you/we track and monitor your website’s SEO performance on a monthly basis, and only where the ranking has dropped in some way, that we implement further SEO support.
With this more considered approach, it means you are only engaging and paying for the work that actually is required.
We prefer to offer our clients a genuine pay-as-you-go service, with no fixed term contracts required for our SEO services.

SEO and AI Marketing Services for Websites & Blogs

SEO can be implemented on a range of online elements, specifically websites, individual web pages, shopping carts, and Blogs.
Virtually, anything that you want to be found more effectively, with a stronger ranking result, and is displayed on Google and other search engines, can be enhanced with SEO.

Complete SEO and AI Marketing Services | Wellington Based

Aztera Marketing is based in Wellington.
We have supported many local Wellington based businesses with their SEO and local SEO requirements.
Our approach with developing strong on-page content also plays a key role with businesses regarding AI tools. We extend this further when focusing on AI for AI marketing purposes.
We have strong, local knowledge and understanding of the industries and businesses throughout the greater Wellington region. This includes Wellington city, Lower Hutt, Upper Hutt, Porirua and the Kapiti Coast.

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At Aztera Marketing in Wellington we provide SEO, AEO and GEO (AI related) services to small and medium-sized businesses. We are based in Wellington and support businesses NZ wide.