If you are paying for a monthly SEO service, it’s worth taking a moment to ask a simple question: do you actually know what you are actually getting? Is it clearly communicated to you with regular monthly reporting, or are you wondering about what you actually get?
When new clients approach me, they often have some questions regarding our SEO services and the benefit for their business. Here’s some Q&A of ones often asked. Includes, What is included in SEO? What are local SEO services? Do you need to pay for it each month? Who needs SEO?
Read about the key points to keep in mind with your SEO and improving your Google search rankings. Key points include your on-page content, keywords, meta tags, and heading text. SEO is key for businesses, to improve their online presence and search results.
You may think website navigation is a standard and simple thing to do for all businesses. If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc.
However, if you are selling a range of products and/or services, and have a number of category headings, a lot more thought should go into your website navigation.
The common rule for websites is the ‘3 click’ rule. That means, within 3 mouse clicks (or less) that your prospective customer should have landed on their desired web page.
What’s more, have you thought of the hierarchy of categories. Top selling products being higher up on your navigation structure, and lower selling products being further down. Think of your navigation like a supermarket. Keeping the most purchased items in easy and accessible reach, and in easy viewing profile.
Search engine optimisation (SEO) is affected by your website navigation, as it enables core selected SEO keywords to be able to be used in category headings and in URL addresses. Grouping of products to key categories can also improve SEO performance, along with improving your online shoppers experience.
With a bit of thought to your website navigation, and thinking about it from your customers shopping experience, it’s amazing how a few changes in tab positioning can influence a product’s profile and search rankings.
Learn more about our SEO Services.
