You may think website navigation is a standard and simple thing to do for all businesses. If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc.
However, if you are selling a range of products and/or services, and have a number of category headings, a lot more thought should go into your website navigation.
The common rule for websites is the ‘3 click’ rule. That means, within 3 mouse clicks (or less) that your prospective customer should have landed on their desired web page.
What’s more, have you thought of the hierarchy of categories. Top selling products being higher up on your navigation structure, and lower selling products being further down. Think of your navigation like a supermarket. Keeping the most purchased items in easy and accessible reach, and in easy viewing profile.
Search engine optimisation (SEO) is also affected by your navigation approach. As this enables core selected SEO keywords to be able to be used in category headings and also in URL addresses. Grouping of products to key categories can also improve SEO performance, along with improving your online shoppers experience.
With a bit of thought to your website navigation, and thinking about it from your customers shopping experience, it’s amazing how a few changes in tab positioning can influence a product’s profile.