Want Better Sales & Marketing Results?

It’s the New Year, and often a time to consider new cost-effective ways to improve your sales and marketing.  Do you ever think:

  • ‘my website should be getting me better results’; or
  • ‘my website is looking a bit out of date’; or
  • ‘is there some cost-effective marketing out there that could work better for me?’

Then give me a call. I would like to introduce myself, my name is Kathryn Schimanski, and I have my own marketing services business, Aztera Marketing, based here in Tawa, Wellington.  For 12 years I have been supporting a wide range of local businesses through providing smart, practical and cost-effective marketing solutions… without big agency fees. 

I specialise in supporting small to medium sized businesses, including new start ups.

I believe that doing business on a one-to-one basis works best – I work locally and have some great marketing services that you may be interested in.  I’m not a big agency – I offer a personal service and work closely with my clients, to help them increase their sales.  I work with a virtual team of specialists including graphic designers and website designers, keeping your costs down and quality up.

I’m focused on delivering smart and targeted solutions.  I provide the full range of marketing services, with a specialty in digital and online, including websites and search engine optimisation.  And don’t just take my word for it, take a look at the many Testimonials on my website.

Want to know more? Simply visit my website, and also check out my free one hour consultation.

Marketing for the Trades

If you are a Tradie or have your own trades business, one of your main challenges may be the marketing of your services.  Whether you are a builder, electrician, plumber or any other trade business, having regular and ongoing work is key to your long-term success.

Over my 12 years in business as a marketing consultant, I have worked with a number of trades businesses.  From my experience I have identified some key marketing activities, necessary for promoting any newly established or growing trades business.  These include:

  • Having a strong performing website that includes search engine optimisation, so that your business will rank well on Google.
  • Getting your business correctly set up on Google My Business.  The key benefit is that you are then listed on Google Maps, and customers can easily see where you are located, and if you are ‘local’ to their home or business.  This is particularly important for customers wanting a tradie near their location.
  • Developing your marketing messages to clearly and effectively promote the full range of services that you offer.  Simply put, if you don’t tell people what you do, people won’t know to engage you for that particular service.
  • If appropriate, and if possible, to include photos of your work on your website.  These may include before and after photos (e.g. for a painter), so people can get a more visual understanding of the type of work you do.

As a marketing specialist, I have provided marketing support and developed a number of websites for various trades businesses.  This includes development of promotional flyers, implementation of Google AdWords campaigns, and the design and build of websites from small 6-page starter websites, through to more premium level websites.

At Aztera Marketing we understand the demands faced by many small and medium-sized businesses, including tradies.  Our services can be tailored to meet your requirements and budget; our focus is on providing cost-effective and smart marketing solutions.