Digital Marketing Services & AI | Wellington
How AI is emerging and changing traditional digital marketing activities
At Aztera Marketing in Wellington, this is one of our specialty areas. Using smart digital marketing tactics in the new AI era, to assist with brand awareness and bringing in new leads.
So, for your business, are you focusing on using the opportunity that AI brings?
Prior to AI what was the primary focus of digital marketing?
- Standard search engine optimisation, where keywords were distributed specifically to individual pages, and then the content was highly targeted around those specific keyword phrases, with a high degree of repetition on each page for that keyword.
- A strong belief in focus on social media Posts and building your audience to your brand within each specific social media platform. Where your audience size was key, and ‘likes’ were highly sought after.
- Having an optimised business listing on your Google Maps/Google Business profile set up. This remains just as important.
- Traditional social media activities: Social Media, email marketing, website/s.
- Paid advertising / paid campaigns, e.g. Google Ads
Now with the emergence of AI, the digital marketing focus has changed
With the key change relating to organic search results and AI Search results…
- The key change: AI Search results vs Organic Search Results. With the emergence of AI Search and AI Overviews, the AI results select and determine which entities they choose to reference, based on your page topics and content and the quality of your content. This isn’t just about one particular page of your website (as it once was), but it’s now more about specific and related pages within your complete website entity.
- New AI Search and AI Overviews is now a key ‘disruptor, with many businesses seeing a drop in their website visitor statistics (Sessions & Users stats). More and more customers rely on the information within the AI provided references and text. That’s why businesses may be seeing a drop in website visits stats in their Google Analytics 4 account. Prospective customers may be seeing your brand but are no longer needing to visit your website to learn about your products and services.
- Greater focus on relevant, high-quality content. AI platforms like clear messaging about your products and services, regions you service, who you provide your services to, etc. So SEO as traditionally known, has just grown to the next level.
- Continuing to provide good quality content, and this includes Blog posts and service pages, to further demonstrate your expertise and knowledge to the AI platforms.
Plus, all the standard traditional digital marketing activities:
- Search engine optimisation (but now with a more extensive requirement)
- Social Media, email marketing, website/s.
- Paid advertising / paid campaigns, e.g. Google Ads
- Google Business Profile Listing
What We Like to Also Focus On
I’m a strong believer in seeing data, making informed decisions from seeing recent website statistics, and encouraging customers to ‘want’ to purchase your products or services. This is all influenced from having a modern website design, clear, easy to use navigation and page structures, and good on-page content. This core approach, along with the following is an integral part of our approach.
- Having quality website landing pages and good conversion rates.
- Clear tracking of your paid ads campaigns supported with transparent, good ads conversion tracking tools.
- Implementing clear and relevant ‘calls to action’ to encourage a client interaction.
- Using quality, modern day SEO tactics, not those of a previous era, that diminish your SEO performance.
- Using Google Analytics to provide current website visitor traffic stats and behaviours, so that you can make informed business decisions.
Our Digital Marketing Services
Click to learn more about our customised digital marketing services, and our Google Ads service.
If you are a new emerging small business and need a website to more effectively promote your products and services, read our post on Small Business Webites.
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At Aztera Marketing in Wellington we provide digital marketing services for a range of businesses. We are based in Wellington and support businesses NZ wide.
