For many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’. I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking. Without a bit of forward thinking or planning, some key critical points are overlooked. Take a read of some of the key areas we should put some thought to.
https://www.aztera.co.nz/wp-content/uploads/2019/04/AdobeStock_50208645-1200-x-630.jpg6311200Kathryn Schimanskihttps://www.aztera.co.nz/wp-content/uploads/2025/06/Aztera-NEW-logo-2025-V7-1.pngKathryn Schimanski2019-04-10 16:02:192026-05-11 14:47:18Marketing Planning | Often the Overlooked Child of the Family
Marketing Planning | Often the Overlooked Child of the Family
in Marketing PlanningFor many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’. I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking. Without a bit of forward thinking or planning, some key critical points are overlooked. Take a read of some of the key areas we should put some thought to.