You may think website navigation is a standard and simple thing to do for all businesses. If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc.
However, if you are selling a range of products and/or services, and have a number of category headings, a lot more thought should go into your website navigation. Learn more…
For many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’. I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking. Without a bit of forward thinking or planning, some key critical points are overlooked. Take a read of some of the key areas we should put some thought to.
https://www.aztera.co.nz/wp-content/uploads/2019/04/AdobeStock_50208645-1200-x-630.jpg6311200Kathryn Schimanskihttps://www.aztera.co.nz/wp-content/uploads/2025/06/Aztera-NEW-logo-2025-V7-1.pngKathryn Schimanski2019-04-10 16:02:192026-05-11 14:47:18Marketing Planning | Often the Overlooked Child of the Family
Website Navigation & SEO
in Search Engine Optimisation, SEO Services Wellington, WebsitesYou may think website navigation is a standard and simple thing to do for all businesses. If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc.
However, if you are selling a range of products and/or services, and have a number of category headings, a lot more thought should go into your website navigation. Learn more…
Marketing Planning | Often the Overlooked Child of the Family
in Marketing PlanningFor many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’. I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking. Without a bit of forward thinking or planning, some key critical points are overlooked. Take a read of some of the key areas we should put some thought to.