When you are deciding on your website design, keep in mind that it really is like a store’s shop window. Within 10 seconds (or less) from landing on your website, customers will make the decision to continue to browse, or to exit and look at another website. Read our 7 key elements for good website design.
https://www.aztera.co.nz/wp-content/uploads/2025/02/Fi-website-design-2.jpg9301000Kathryn Schimanskihttps://www.aztera.co.nz/wp-content/uploads/2025/06/Aztera-NEW-logo-2025-V7-1.pngKathryn Schimanski2020-09-15 17:54:462026-05-11 14:52:53Website Design – Its Role With Getting New Leads
You may think website navigation is a standard and simple thing to do for all businesses. If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc.
However, if you are selling a range of products and/or services, and have a number of category headings, a lot more thought should go into your website navigation. Learn more…
For many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’. I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking. Without a bit of forward thinking or planning, some key critical points are overlooked. Take a read of some of the key areas we should put some thought to.
https://www.aztera.co.nz/wp-content/uploads/2019/04/AdobeStock_50208645-1200-x-630.jpg6311200Kathryn Schimanskihttps://www.aztera.co.nz/wp-content/uploads/2025/06/Aztera-NEW-logo-2025-V7-1.pngKathryn Schimanski2019-04-10 16:02:192026-05-11 14:47:18Marketing Planning | Often the Overlooked Child of the Family
Website Design – Its Role With Getting New Leads
in Website DesignWhen you are deciding on your website design, keep in mind that it really is like a store’s shop window. Within 10 seconds (or less) from landing on your website, customers will make the decision to continue to browse, or to exit and look at another website. Read our 7 key elements for good website design.
Website Navigation & SEO
in Search Engine Optimisation, SEO Services Wellington, WebsitesYou may think website navigation is a standard and simple thing to do for all businesses. If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc.
However, if you are selling a range of products and/or services, and have a number of category headings, a lot more thought should go into your website navigation. Learn more…
Marketing Planning | Often the Overlooked Child of the Family
in Marketing PlanningFor many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’. I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking. Without a bit of forward thinking or planning, some key critical points are overlooked. Take a read of some of the key areas we should put some thought to.