Experts in Small Business Websites | Wellington
Website builders for small businesses
At Aztera Marketing in Wellington, we provide quality and affordable websites for small and large sized businesses. One of our specialty areas is the design and build of small business websites.
Please see below some key questions that highlight and explain our service and how we can support your business with a smaller sized website.
How can we specifically help you with a small business website?
We take the approach of determining what the core requirements are in order to optimise and your products and/or services. Not every business needs a large-sized website, and certainly in the first build stage we can commence your design and build with just the core pages. From that point, and over future months / years we can progressively build out your website to more extensively communicate all your products and/or services. This is quite a common practice for many of my smaller sized clients, and it enables them to get their initial website up, looking professional, and delivering an online presence.
In addition, by starting with the smaller sized website it enables the initial design and build task to be undertaken at a lower cost. And, as your business continues to grow it makes it easier to further invest in the website at a time when your budget allows.
As part of our full website design and build service, we also take care of and will arrange your website hosting, which is provided by a local NZ website hosting provider. Pricing for our suggested hosting approach is approx. $135 per annum (excluding GST). This also helps with keeping your online build at a lower cost.
What size website is normal for a small business?
For many smaller sized businesses a website can just be 4 – 6 pages. These pages often include a Home Page, profile page or Meet the Team page, Contact Us page, and then 1 or 2 pages focusing on your core products and/or services. We have occasionally done a single page website, however it does compromise its ranking performance in Google, so we try to guide businesses to go slightly larger than a single page website.
Will a small business website accommodate future growth?
Yes, it will. We build our websites on WordPress, making it simple and easy to extend the number of pages as your business grows. In fact, that’s what happens very frequently for clients that come to us starting out with request for a small business website.
Can a trades business operate on a small business website?
Yes, it can. For many trades businesses they are often a smaller sized team of 1 to 5 people, and a small sized website may be very appropriate for that business. This includes a wide range of trades businesses from plumbers, electricians, builders, etc. What we find is that they may start with a small sized website, and as the business grows, they progressively extend the number of pages to further tap into the local market.
What do you think are the key design elements for a small business website?
We strongly believe in having easy to click on phone numbers along with other clear call to actions like buttons to click on to request a quote. In addition, having a clear navigation structure that aligns with your core products and services can significantly assist your websites performance. In addition, for trades websites and for others that service a specific geographical region, make sure you clearly explain and highlight the regions that you support.
Do you think Testimonials are good to include?
Yes, this is one thing that small businesses can do well. Testimonials help you build your credibility and they provide strong social proof of the quality of your service. It’s surprising how often new customers look for testimonials or reviews by previous clients, prior to engaging your services.
Should we also have a Profile page or an Our Team page?
I think the more you can show up front, who will be doing the service and what their background and experience is, it all contributes to the prospective customer feeling more comfortable about your business and it helps develop trust towards your brand.
Do you provide assistance with other digital requirements?
Yes, we do. Many smaller sized businesses like the ease and convenience of having a single person of contact to assist with the more extensive digital issues, which in part relate to the website. This includes specifically your email setup, domain name services, Google account setup and Google website tracking services. We recognise these extra requirements are an equally important service, in addition to the core small business website design and build service.
How do help our website get noticed and ranked effectively in Google?
With all new website builds we offer the full website design, build, content writing and SEO (search engine optimisation) service. It’s not just about having a website built, it’s important that your website has strengths in its organic search rankings. We take the time from the outset to determine what your core products and services are, and even from the initial first build for smaller sized websites, we construct the content and navigation to have a strong SEO focus.
How can we advise on other key SEO aspects relating to your website?
In addition to developing your website content and design, SEO is also influenced by the choice of your domain name, your navigation structure, your page URLs being focused around effective keywords, and the on page layout. Furthermore, we take care of your off-page SEO (like Meta Tags) as part of the build. At Aztera Marketing we recognise all this is part of the initial build.
How do you focus on Conversion Rate Optimisation (CRO)?
The terminology of Conversion Rate Optimisation is really about how we structure page and entice a customer to want to either pick up the phone to talk to you, complete an enquiry form, or request a quote. This level of engagement, in essence relating to your conversion rate, is what is core to help your business attract and acquire new customers. We keep this in mind right from the start. We discuss with you, what the key actions and engagements you would like a new enquiring customer to take. This may mean populating your phone number in strong visible places, and having Enquiry Forms correctly placed on key pages.
Our Small Business Website Design & Build Service
- Click on the link text to learn more about our customised small business website design & build service.
- To view examples of our business websites please view our Website Gallery page. Currently there are 20+ websites there to view, and these have been categorised within our Gallery into 6 key sectors/industries to help you easily find examples that might be relevant to your business.
- Many of these websites are for our local Wellington clients, which are in general small to medium-sized businesses located throughout the greater Wellington region.
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At Aztera Marketing in Wellington we design and build small businesses websites for a range of businesses. We are based in Wellington and support businesses NZ wide. Experienced website builders for small businesses.
