Why good website design is so important
10 Key Reasons
Most of us know that good website design is key to the success of your business. For many small and medium sized businesses, your website is one of your most important assets.
It needs to present your business as being professional and reliable. It needs to build ‘trust’ right from the very first impression. Most importantly, good website design significantly impacts on its ability to generate new leads and attract those sought-after new client enquiries.
10 Key reasons why good design is so important:
1. It conveys your brand
It conveys your brand and the professionalism of your business. For many new prospective customers, it’s the first time they may interact with your business. It’s where they get their first impression of your business, your expertise, and the quality of your product or service.
2. Supports communication
With good website design you can more effectively convey and communicate your full range of products and services in a clear and readable manner. Through using well considered white space in the design, good promotional feature boxes, and a range of text layout options, it will help keep your website visitor fully engaged, and therefore more likely to read more extensively about your products and services.
3. Search Engine Optimisation
Good website design supports search engine optimisation. With a well-considered on-page structure, you can use heading text to clearly and easily break up the page content. Good headings help the reader get a quick overview of what the page content is about, and they can quickly and easily skim read and jump to the section/s most relevant to them.
4. Improves the user experience
Good website design significantly affects the user experience. And having good design supports the user experience for the entire journey of visiting and reading your website. This includes the on-page text, along with the page structure and the top-level website navigation.
5. Entices a call to action
You can entice more effectively the customer to click on your desired call to action button, as design can significantly influence the actions that your website visitors will take on your page/s.
6. Provides structured page flow
Design stops the reader from being overwhelmed of how and where to read your page text. Design helps the reader quickly and easily flow through the page, accessing the key points they want most.
7. Ideal for key promotional messages
It helps you position your key promotional messages in a clear and distinctive manner. With this, through using promotional feature boxes, you can break you content up using visual design to support your messaging.
8. Supports a strong sales & marketing focus
From a marketing perspective, messaging is key. And ensuring clear reading of your key marketing messages is critical.
9. Supports the use of strong imagery & photos
As part of any website design, photos are used to convey the products and services you offer, the quality of your service, any ‘before’ and ‘after’ photos, and your overall level of providing a professional service. Good design supports good placement of key promotional images, and poor design detracts from this.
10. Provides the framework for the page
Websites have changed extensively from how they were initially used to the new more comprehensive use of a website. The amount of information we wish to convey, the social proof through testimonials we wish to include, the call to action buttons we want displayed, and the signup activities, e.g. to newsletters, are all part of what a modern website needs to incorporate.
What I commonly observe…
At Aztera Marketing, I often get new and referred clients coming to me because their website is not generating sales and leads at the level the business needs.
This can be a result of:
- An aged website that hasn’t kept up to date with online changes and is simply not delivering.
- A website that doesn’t perform well against their competitor’s websites – design, messaging, image quality and appeal. It is missing the ‘know, like and trust’ factor.
- A previously poorly designed website, that doesn’t have a clear structure or has a clunky, or ‘over done’ design.
- Poor or no use of marketing messages, feature boxes, and call to action buttons, leaving a website visitor confused and not sure of what the business offers.
- A website that clearly lacks well thought-out design, use of space, clear heading structures, and effective page layout.
- Poor use of imagery and photos which do nothing to communicate what your business offers and the quality of your products/services.
How we can help | Quality website design Wellington
If you are a business owner struggling with your website, not getting the sales you require, and you’re not sure of the key steps to improve your website’s performance, then talk to us. We can happily discuss your options and recommend to you the key areas to improve going forward.
We specailise in good website design and create affordable, good-looking, hard-working websites. We’d love to help you, too.
For businesses that are using Google Ads, the importance of a well-designed landing page is key to the performance of the total campaign. For those investing in this level of promotional spend, don’t just focus on your Google Ads spend, but also keep top of mind your landing page and your conversion rates. With Google Ads, the focus is on both clicks and conversions, with your conversion rate being most significantly impacted from a strong (or poor) landing page experience.
Our website design & marketing services | Wellington
We help a range of businesses with their website, online, and digital marketing activities. In essence, we provide full wrap-around marketing and website support, including technical website support. Our services are tailored to each of our individual client’s requirements.
Contact Us or Request a Free Consultation to discuss how we can help your business. We are Wellington based and support clients throughout the greater Wellington region and NZ wide.
