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Use Search Engine Optimisation (SEO) to Improve Google Search Results

Read about the key points to keep in mind with your SEO and improving your Google search rankings. Key points include your on-page content, keywords, meta tags, and heading text. SEO is key for businesses, to improve their online presence and search results.

Want Better Sales & Marketing Results?

Having survived lockdown, is it now time for you to consider new cost-effective ways to improve your sales and marketing.  

Does your business face the following issues: 

  • Needing to get better results from your website
  • Your website is looking tired and out of date
  • Needing to generate more sales leads and conversions 

For 15 years I have been supporting a wide range of local businesses through providing smart, practical and cost-effective marketing solutions… without big agency fees. 

I specialise in supporting small to medium sized businesses, including new start ups. I believe that doing business on a one-to-one basis works best. By not being a big agency, it enables me to provide a truly personal service. I work closely with my clients, to deliver their marketing and website requirements, including helping them to increase their sales. 

I work with a virtual team of specialists including graphic designers and website designers, keeping your costs down and quality up. Aztera is focused on delivering smart and targeted solutions.  We provide the full range of marketing services, with a specialty in digital and online, including websites and search engine optimisation. 

And don’t just take my word for it, take a look at the many Testimonials on my website.

Want to know more? Contact us and book in your free one hour consultation.

The Design of Your Website Is like a Store’s Shop Window

When you are deciding on your website design, keep in mind that it really is like a store’s shop window.  Within 10 seconds (or less) from landing on your website, customers will make the decision to continue to browse, or to exit and look at another website.  Sadly, it is that harsh and that quick.

So think about your design.  For your target market does the design ‘fit’.  It is somewhat emotively engaging, enticing prospective customers to continue to stay and browse some more?

On the home page, are your key messages at the top of the page so they see these early on.  Are the messages ‘on topic’ and reflect the information your prospective customer would be searching for.

7 Key Elements for Good Website Design

  • Your brand and colour scheme.  Does it fit your target market?  Is it clear and distinctive?  Does your logo assist in conveying what your business is offering?  If your brand name clearly conveys what your business is about, that’s a great first step as customers immediately know what your businesses, e.g. Dave’s Plumbing.
  • Easy readability of your font.  I have visited a number of websites where they have decided to use a fashionable light grey colour for the font.  Sadly it makes it impossible to read, and as a visitor to the site, I noticed that I quickly clicked on the ‘back’ button and continued to browse to the next appropriate site.
  • Your navigation buttons – are these easy to find on your website?
  • Have you got your phone number in a clear and visible place?  And for the smartphone experience, is there a simple way they can just tap on your phone number and it will immediately begin to ring.
  • Is there a clear ‘information hierarchy’ so you can easily and quickly read the page headings and find key areas of text that are relevant to you.
  • Is there sufficient amount of white space, so the headings are clear and distinctive.  This aspect of design can significantly enhance the performance of your website.

Website Navigation & SEO

You may think website navigation is a standard and simple thing to do for all businesses.  If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc.

However, if you are selling a range of products and/or services, and have a number of category headings, a lot more thought should go into your website navigation.

The common rule for websites is the ‘3 click’ rule.  That means, within 3 mouse clicks (or less) that your prospective customer should have landed on their desired web page.

What’s more, have you thought of the hierarchy of categories.  Top selling products being higher up on your navigation structure, and lower selling products being further down.  Think of your navigation like a supermarket.  Keeping the most purchased items in easy and accessible reach, and in easy viewing profile.

Search engine optimisation (SEO) is affected by your website navigation, as it enables core selected SEO keywords to be able to be used in category headings and in URL addresses.  Grouping of products to key categories can also improve SEO performance, along with improving your online shoppers experience.

With a bit of thought to your website navigation, and thinking about it from your customers shopping experience, it’s amazing how a few changes in tab positioning can influence a product’s profile and search rankings.

Learn more about out SEO Services.