If you are a Tradie or have your own trades business, one of your main challenges may be the marketing of your services. Whether you are a builder, electrician, plumber or any other trade business, having regular and ongoing work is key to your long-term success.
Over my 12 years in business as a marketing consultant, I have worked with a number of trades businesses. From my experience I have identified some key marketing activities, necessary for promoting any newly established or growing trades business. These include:
- Having a strong performing website that includes search engine optimisation, so that your business will rank well on Google.
- Getting your business correctly set up on Google My Business. The key benefit is that you are then listed on Google Maps, and customers can easily see where you are located, and if you are ‘local’ to their home or business. This is particularly important for customers wanting a tradie near their location.
- Developing your marketing messages to clearly and effectively promote the full range of services that you offer. Simply put, if you don’t tell people what you do, people won’t know to engage you for that particular service.
- If appropriate, and if possible, to include photos of your work on your website. These may include before and after photos (e.g. for a painter), so people can get a more visual understanding of the type of work you do.
As a marketing specialist, I have provided marketing support and developed a number of websites for various trades businesses. This includes development of promotional flyers, implementation of Google AdWords campaigns, and the design and build of websites from small 6-page starter websites, through to more premium level websites.
At Aztera Marketing we understand the demands faced by many small and medium-sized businesses, including tradies. Our services can be tailored to meet your requirements and budget; our focus is on providing cost-effective and smart marketing solutions.