Entries by Kathryn Schimanski

Marketing for the Trades

If you are a Tradie or have your own trades business, one of your main challenges may be the marketing of your services.  Whether you are a builder, electrician, plumber or any other trade business, having regular and ongoing work is key to your long-term success. Over my 12 years in business as a marketing […]

Let’s Talk Website Navigation

You may think website navigation is a standard and simple thing to do for all businesses.  If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc. However, if you are selling a range of products and/or services, […]

Getting Your Website up on Search Rankings with Search Engine Optimisation (SEO)

  I doubt that I need to convince anyone nowadays that search rankings do matter.  And just for the ‘newbies’ learning about this topic, search engine optimisation is the tool used to improve your website’s organic search results. There are many factors that influence your search rankings.  Some you have easy control over, e.g. your […]