Entries by Kathryn Schimanski

Increase Sales by Effectively Using Content Marketing for Your Business

The biggest challenge facing small and medium-sized businesses is centered around generating leads and converting customers.  One of the key strategies that can assist this is taking a strategic approach with your Content Marketing, and effectively utilising this tool. What is Included as Part of your Content Marketing? Content marketing covers such a broad aspect […]

Marketing for the Trades

If you are a Tradie or have your own trades business, one of your main challenges may be the marketing of your services.  Whether you are a builder, electrician, plumber or any other trade business, having regular and ongoing work is key to your long-term success. Over my 12 years in business as a marketing […]

Let’s Talk Website Navigation

You may think website navigation is a standard and simple thing to do for all businesses.  If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc. However, if you are selling a range of products and/or services, […]

Marketing Planning | Often the Overlooked Child of the Family

For many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’.  I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking.. Without a bit of forward thinking or planning, some key critical […]

Getting Your Website up on Search Rankings with Search Engine Optimisation (SEO)

I doubt that I need to convince anyone nowadays that search rankings do matter.  And just for the ‘newbies’ learning about this topic, search engine optimisation is the tool used to improve your website’s organic search results. There are many factors that influence your search rankings.  Some you have easy control over, e.g. your website […]