From my years of being a marketing, I find many businesses just focus on getting more leads. And not on their ‘lead conversions’. Effective marketing isn’t just about generating more leads – that is part of it. But equally importantly, it’s about improving your conversion rate. Learn 3 key tips to focus on.
Like many businesses, you are wanting to maximise the return on your Google Ads spend. Often the focus is on your Google Ads campaign set up, with a much lower focus on the ads Landing Page. These two are highly integrated aspects, impacting on your campaign performance. Your Google Ads campaign set up is important […]
Having survived lockdown, is it now time for you to consider new cost-effective ways to improve your sales and marketing.
Does your business face the following issues:
– Needing to get better results from your website
– Your website is looking tired and out of date
– Needing to generate more sales leads and conversions
When you are deciding on your website design, keep in mind that it really is like a store’s shop window. Within 10 seconds (or less) from landing on your website, customers will make the decision to continue to browse, or to exit and look at another website. Sadly, it is that harsh and that quick. […]
You may think website navigation is a standard and simple thing to do for all businesses. If you have a standard 10 page website with just the standard page topics, then it really is straightforward, e.g. Home, About Us, Our Services, Contact Us etc. However, if you are selling a range of products and/or services, […]
For many small businesses the one thing that is commonly overlooked is planning, and from my perspective, ‘marketing planning’. I often see that small business owners quickly gravitate to building their main online profile, their website, without doing a little bit of strategic thinking.. Without a bit of forward thinking or planning, some key critical […]
